The Science Of ...

Why brands sponsor sport (despite costs and getting blamed for poor performance)

We’ve integrated them [Chad le Clos and Wayde van Niekerk] into our business.

Dr Craig Nossel, Discovery Vitality Wellness

Often you get blamed as a sponsor [for the poor performance of a team]!

Dr Craig Nossel, Discovery Vitality Wellness

Companies often market their brands, products and services by sponsoring sports events and teams.

The benefits to sportspeople, events and teams are obvious.

But, why do brands sponsor sport?

The Money Show’s Bruce Whitfield interviewed Discovery Vitality Wellness Head Dr Craig Nossel about the science of sport sponsorships.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

It can be a costly strategy.

Dr Craig Nossel, Discovery Vitality Wellness

We want people participating more than we want them watching.

Dr Craig Nossel, Discovery Vitality Wellness

Most of our spend is sitting overseas with the English Premier League.

Dr Craig Nossel, Discovery Vitality Wellness

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
10 most-read 'explainers' from The Money Show in 2018

10 most-read 'explainers' from The Money Show in 2018

"The Science Of" is a popular feature that aims to demystify complicated concepts and hot topics. These were 2018’s best ones.

They’re watching! And they recognise your face...

They’re watching! And they recognise your face...

Bruce Whitfield interviews Marius Coetzee (CEO at biometric ID control company Ideco) about the science of facial recognition.

Ever thought of doing an MBA? Here are some interesting facts to consider…

Ever thought of doing an MBA? Here are some interesting facts to consider…

Professor Nicola Kleyn (Dean and Marketing Expert at the Gordon Institute of Business Science) discusses the ins and outs of MBAs.

Ermahgerd! Black Friday! It’s time to lose our sh**

Ermahgerd! Black Friday! It’s time to lose our sh**

It’s time for Black Friday, an imported tradition South African consumers have made their own, says Kali Moahloli of GfK SA.

[Live, real-time experiment] Find out which food delivery app is SA's best

[Live, real-time experiment] Find out which food delivery app is SA's best

Andrew Ross of Chaos Theory experiments on-air to see which food delivery app is the best one to use.

How to ace a job interview (and when to talk about money)

How to ace a job interview (and when to talk about money)

The Money Show’s Bruce Whitfield interviews Andrew Woodburn, Managing Director at Amrop Woodburn Mann.

Popular articles
[WATCH] Internet search for talented singer Nosipho is over...she's been found!

[WATCH] Internet search for talented singer Nosipho is over...she's been found!

Khabazela shares tweets and Facebook posts that have gone viral.

How RMB went from 'too poor to buy a photocopier' to the largest bank in SA

How RMB went from 'too poor to buy a photocopier' to the largest bank in SA

Bruce Whitfield sat down with GT Ferreira, Laurie Dippenaar and Paul Harris, the inspirational founders of Rand Merchant Bank.

10 advertisements that broke the internet in 2018

10 advertisements that broke the internet in 2018

Some were good, some were great, many were just plain awful. They all went viral.

Former school patrol guard acquitted of all sexual abuse charges

Former school patrol guard acquitted of all sexual abuse charges

Johannes Molefe was accused of abusing dozens of children from the AB Xuma Primary School in Soweto last year.

Popular shoe brand Vans ask Ackermans to remove "knock-offs" from shelves

Popular shoe brand Vans ask Ackermans to remove "knock-offs" from shelves

Vans' brand manager says although this is a recurring problem its main concern is that this particular "fake" is a very close copy.

 'Having a senior official call Lindiwe Sisulu a prostitute is undiplomatic'

'Having a senior official call Lindiwe Sisulu a prostitute is undiplomatic'

Mail & Guardian Africa editor Simon Allison says its undiplomatic for a Rwandan official to call Sisulu names.

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

Chicken Licken’s latest ad flame-grills the most recent one by Nando’s, says Nicholas Kühne of Wunderbrand.

'Evidence is solid. Poor people’s money was used illegally. Shivambu benefitted'

'Evidence is solid. Poor people’s money was used illegally. Shivambu benefitted'

Ray White interviews Pauli van Wyk, an investigative journalist with Scorpio at Daily Maverick.