We’ve integrated them [Chad le Clos and Wayde van Niekerk] into our business.— Dr Craig Nossel, Discovery Vitality Wellness
Often you get blamed as a sponsor [for the poor performance of a team]!— Dr Craig Nossel, Discovery Vitality Wellness
Companies often market their brands, products and services by sponsoring sports events and teams.
The benefits to sportspeople, events and teams are obvious.
But, why do brands sponsor sport?
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
It can be a costly strategy.— Dr Craig Nossel, Discovery Vitality Wellness
We want people participating more than we want them watching.— Dr Craig Nossel, Discovery Vitality Wellness
Most of our spend is sitting overseas with the English Premier League.— Dr Craig Nossel, Discovery Vitality Wellness
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