We’ve integrated them [Chad le Clos and Wayde van Niekerk] into our business.— Dr Craig Nossel, Discovery Vitality Wellness
Often you get blamed as a sponsor [for the poor performance of a team]!— Dr Craig Nossel, Discovery Vitality Wellness
Companies often market their brands, products and services by sponsoring sports events and teams.
The benefits to sportspeople, events and teams are obvious.
But, why do brands sponsor sport?
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
It can be a costly strategy.— Dr Craig Nossel, Discovery Vitality Wellness
We want people participating more than we want them watching.— Dr Craig Nossel, Discovery Vitality Wellness
Most of our spend is sitting overseas with the English Premier League.— Dr Craig Nossel, Discovery Vitality Wellness
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
The Rosslyn plant makes 15 BMW X3 SUVs per hour for export around the world. Bruce Whitfield interviews BMW SA's, Tim Abbott.
The Money Show’s Bruce Whitfield interviews Fanie Haarhoff, Harley Davidson South Africa Dealer Principal.
The Money Show’s Bruce Whitfield interviews Tebogo Mogola, co-founder and Director at Sneaker Exchange Expo.
It just became easier than ever to buy local when shopping online. Bruce Whitfield interviews Proudly SA’s Eustace Mashimbye.
The Money Show’s Bruce Whitfield interviews South African Mint Managing Director Tumi Tsehlo.
The Money Show’s Bruce Whitfield interviews Zodwa Velleman, CEO at the Vapour Product Association of South Africa.
The Money Show’s Bruce Whitfield interviews Darryn Faulds, a fund manager at Grovest Group.
Thanduxolo Jindela explains why he is running a campaign to encourage more of Omotoso’s victims to come out and testify.
Azania Mosaka catches up with Sbahle Zwane's mother to hear about developments with his schooling.
Former ANCYL spokesperson and eNCA political reporter Samkele Maseko discuss who is up for the new ANCYL leadership.
IFP national spokesperson Mkhuleko Hlengwa says the party is calling for a review of these rates that are a cost to taxpayers.
Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.