Do you agree? Samsung ad (entitled ‘Sister’) is South Africa’s best liked...

Samsung’s ad (entitled “Sister”) tells a universal story.

It totally avoids technical descriptions of the phone’s features.

The ad was purposefully created to be a hit in diverse markets.

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice discussed “Sister”.

He also spoke about OUTsurance’s Fathers’ Day racial blunder and a very poor forklift company ad he saw in Fortune Magazine.

OUTsurance CEO Willem Roos phoned in to add to the discussion.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

…Brands no longer compete in a category, but in a community… The public is looking for brands that can make a difference…

Andy Rice

OUTsurance missed such an opportunity!

Andy Rice

OUTsurance is, seemingly, not brand led.

Andy Rice

Nobody has the slightest interest in the fact that they are 100 years old.

Andy Rice

If you cut anybody’s finger at OUTsurance they have green blood spouting.

Willem Roos, OUTsurance

I don’t want to blame it on a junior employee.

Willem Roos, OUTsurance

We’ll go through some disciplinary processes.

Willem Roos, OUTsurance

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Pay less fees and tax on your investments. Diversify. Then be patient…

Pay less fees and tax on your investments. Diversify. Then be patient…

The market is toast. Don’t leak money! Bruce Whitfield interviews Craig Gradidge, South Africa’s top wealth manager.

Menthols far deadlier than regular cigarettes, finds FDA. BAT shares tumble 11%

Menthols far deadlier than regular cigarettes, finds FDA. BAT shares tumble 11%

A proposed FDA ban wiped R176bn from British American Tobacco's market cap. Bruce Whitfield talks to Dr Richard van Zyl-Smit.

3 best shares to buy this week (by Cannon Asset Managers)

3 best shares to buy this week (by Cannon Asset Managers)

Dr Adrian Saville shares his stock picks of the week.

'I don’t spend much. I drive an old car. I’ve never been in debt'

'I don’t spend much. I drive an old car. I’ve never been in debt'

Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).

Vodacom adds 373 000 subscribers, increases dividends (while MTN cuts)

Vodacom adds 373 000 subscribers, increases dividends (while MTN cuts)

The issuing of 114m shares to meet BEE targets weighed on Vodacom's results. Bruce Whitfield interviews CEO, Shameel Joosub.

Jomo Sono takes on DStv, Netflix, Showmax with free TV streaming service TV2GO

Jomo Sono takes on DStv, Netflix, Showmax with free TV streaming service TV2GO

With 100 channels and on-demand content, he is targeting 500 000 viewers within a year. Ray White interviews Sono.

Popular articles
'Perhaps somebody is misleading the Public Protector'

'Perhaps somebody is misleading the Public Protector'

Bishop Malusi Mpumlwana gives his take on the supposed 'fightback' against Pravin Gordhan.

'I don’t spend much. I drive an old car. I’ve never been in debt'

'I don’t spend much. I drive an old car. I’ve never been in debt'

Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).

Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Tilana Stander talks about the abuse she suffered at the hands of her father.

[LISTEN]  My Life Beyond HIV

[LISTEN] My Life Beyond HIV

Pholokgolo Ramothwala chats to Azania about living with HIV and his newly released book, My Life Beyond HIV.

WATCH:  Crash, bang, wallop! How would YOU explain this to YOUR boss?

WATCH: Crash, bang, wallop! How would YOU explain this to YOUR boss?

The woman comes out of the crash without a scratch but is visibly distressed by the incident that she may have to explain later.

[LISTEN] Steinhoff explained: 100 times more looted in Steinhoff saga than VBS

[LISTEN] Steinhoff explained: 100 times more looted in Steinhoff saga than VBS

Steinhoff’s Web of Deception: An Explainer with Financial Mail journalist Warren Thompson.

[WATCH] Iceland’s Christmas advert banned- for being too political

[WATCH] Iceland’s Christmas advert banned- for being too political

Khabazela shares tweets and Facebook posts that have gone viral.