CapeTalk's Kieno Kammies speaks to CEO of SA Tourism Sisa Ntshona, following the devastating fires that engulfed the tourism town of Knysna recently.
Ntshona says he was amazed at the amount of support in donations from all around South Africa that is arriving in the area.
He says boxes have been arriving in the area full of clothes and food from people all over the country.
However, Ntshona says if people really want to support Knysna they should pack their bags and travel there, saying the town needs to trade.
Why don't you divert the meetings you were planning to have in Knysna?— Sisa Ntshona, CEO of SA Tourism
He says the upcoming Oyster Festival will be a way to show how South Africa can come together and trade in Knysna.
According to Ntshona, there are about 2 500 jobs on the line as a result of these fires from receptionists, waiters, hotel managers and others in the hospitality sector.
How does South Africa travel with a purpose? You get to enjoy a lovely holiday but at the same time you get to contribute towards the upliftment of Knysna.— Sisa Ntshona, CEO of SA Tourism
To hear more of this interview, listen below: