Creative parenting expert, Nikki Bush chats to 702's Phemelo Motene about a growing culture among children of following Youtube celebrities instead of watching reality TV.
What is worrying is that what these children are watching is not packaged by the entertainment industry and it is not perfect, it is just children who are tech savvy putting themselves out there, says Bush.
The mainstream entertainment industry is no longer in control and parents find it difficult to follow who their children are following on their tiny cellphone screens.— Nikki Bush - Parenting expert
Children are no longer attracted to reality TV but reality YouTube - children are following other children on YouTube.— Nikki Bush - Parenting expert
Is it normal for children to look for people to idolise?— Nikki Bush - Parenting expert
Bush says children are attracted to other children who are like them, people who they can aspire to be like or people they can relate to.
There is a teachable moment in all of these says Bush. Parents can be able to talk to their children about how marketing and branding works.
Parents should be able to communicate to their children especially in moments where they want to try some of the brands used in videos or wanting to be like the person in the video.
Some of the things these kids do are rather very arbitrary or they are completely off the wall. So will that be ok to do, is it dangerous, will it put your life at risk, is it good for your body and reputation - having those value based conservation is very important.— Nikki Bush - Parenting expert
Listen to the full conversation with Nikkiw Bush below: