Business Books

10 fallacies that make start-ups fail

Gateways Business Consultants MD Ian Mann is a regular business book reviewer on Bruce Whitfield’s The Money Show.

This week he unpacked “The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail” by Jonathan Siegel.

Description on Amazon:

“The San Francisco Fallacy” is not about San Francisco.

Rather, it’s about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to.

Most importantly, it’s about how to avoid making these same mistakes yourself.

In “The San Francisco Fallacy”, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through start-up culture.

Over his many years launching companies, he’s fallen victim to what he now recognises as a series of common errors and misconceptions that bedevil start-ups to this day.

But he also learned how to sidestep and surmount many of these challenges.

After multiple eight-figure exits and other start-up successes, Jonathan began to see the deeper fallacies in which his failures took root.

His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything “wrong”.

This book is an examination of the popular belief system about start-ups.

At its heart is a series of challenges to years of accumulated start-up orthodoxy.

What emerges is not just a critique but an inspiring call — to anyone trying to build a successful business — for a broader kind of critical thinking.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Right way to talk to strangers is with caution and humility - Malcolm Gladwell

Right way to talk to strangers is with caution and humility - Malcolm Gladwell

Ian Mann reviews Malcolm Gladwell’s new book, “Talking to Strangers: What We Should Know about the People We Don't Know”.

How Gavin Watson's Bosasa - born from ANC Women’s League – captured the State

How Gavin Watson's Bosasa - born from ANC Women’s League – captured the State

Bruce Whitfield interviews News24 Editor Adriaan Basson, author of "Blessed by Bosasa - Inside Gavin Watson's State Capture Cult".

'South Africans have to show greater respect for our farmers'

'South Africans have to show greater respect for our farmers'

“I spent a year travelling 100 000 km [crisscrossing SA researching farmers]. It changed my perspective,” says author Ivor Price.

How to build a business you can sell

How to build a business you can sell

Small business expert Pavlo Phitidis discusses his book "Sweat, Scale, $ell: Build Your Business into an Asset of Value™".

How to get a nice, fat tax refund from Sars (a guide for business owners)

How to get a nice, fat tax refund from Sars (a guide for business owners)

The Money Show's Bruce Whitfield interviews Daniel Baines, author of "How to Get a Sars Refund for Small Businesses".

How Christo Wiese became the richest in SA, and how it all came crashing down

How Christo Wiese became the richest in SA, and how it all came crashing down

The Money Show’s Bruce Whitfield interviews TJ Strydom, author of “Christo Wiese - Risk And Riches”.

Popular articles
EFF media outlets ban is against freedom of expression  - Sanef

EFF media outlets ban is against freedom of expression - Sanef

It is reported that the party has denied access to journalists from Daily Maverick, Scorpio, amaBhungane, Rapport and Caxton.

How to know if your finances are on track after a lousy year

How to know if your finances are on track after a lousy year

How do you measure if you are financially on track after a lousy year?

Callers say EFF must be given chance to run City of Joburg

Callers say EFF must be given chance to run City of Joburg

702 callers debate whether experience is essential to run the metro.

Apparently a cat drives a taxi from Bree to Fourways. Have you seen it?

Apparently a cat drives a taxi from Bree to Fourways. Have you seen it?

Khabazela shares tweets and Facebook posts that have gone viral.

'Pravin Gordhan is part of SAA mess, he is not a saint'

'Pravin Gordhan is part of SAA mess, he is not a saint'

Wits School of Economics and Business Science senior lecture Lumkile Mondi says the South African Airways crisis is self-created.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...

What are the rules and regulations when it comes to owning a generator?

What are the rules and regulations when it comes to owning a generator?

A listener on the Afternoon Drive has shared his frustrations with a neighbor's noisy generator and the health risks it posed.