Business Books

10 fallacies that make start-ups fail

Gateways Business Consultants MD Ian Mann is a regular business book reviewer on Bruce Whitfield’s The Money Show.

This week he unpacked “The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail” by Jonathan Siegel.

Description on Amazon:

“The San Francisco Fallacy” is not about San Francisco.

Rather, it’s about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to.

Most importantly, it’s about how to avoid making these same mistakes yourself.

In “The San Francisco Fallacy”, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through start-up culture.

Over his many years launching companies, he’s fallen victim to what he now recognises as a series of common errors and misconceptions that bedevil start-ups to this day.

But he also learned how to sidestep and surmount many of these challenges.

After multiple eight-figure exits and other start-up successes, Jonathan began to see the deeper fallacies in which his failures took root.

His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything “wrong”.

This book is an examination of the popular belief system about start-ups.

At its heart is a series of challenges to years of accumulated start-up orthodoxy.

What emerges is not just a critique but an inspiring call — to anyone trying to build a successful business — for a broader kind of critical thinking.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
‘Steinhoff: Inside SA’s Biggest Corporate Crash’ author reveals shocking details

‘Steinhoff: Inside SA’s Biggest Corporate Crash’ author reveals shocking details

Exposed! Blonde mistress, racing horses, unparalleled extravagance… The Money Show’s Bruce Whitfield interviews James Brent Styan.

Best time to quit a job, get married, go to the hospital, start something new…

Best time to quit a job, get married, go to the hospital, start something new…

Timing is not an art – it’s a science – says Daniel Pink, bestselling author of “When: The Scientific Secrets of Perfect Timing”.

How I started a profitable micro-business in no time with only R1000

How I started a profitable micro-business in no time with only R1000

Valerie Pole took R1000 and turned it into a thriving micro-business. She then wrote a book to help others do the same.

How to get a tax refund from Sars

How to get a tax refund from Sars

The Money Show’s Bruce Whitfield interviews Daniel Baines, author of “How to get a SARS Refund”.

Who is Elon Musk really? This biographer got closer to him than anyone ever

Who is Elon Musk really? This biographer got closer to him than anyone ever

Truth is stranger, more spectacular and drama-filled than fiction. Bruce Whitfield interviews Musk biographer Ashlee Vance.

Step-by-step guide to making your big idea fly

Step-by-step guide to making your big idea fly

Yuppiechef cofounder Andrew Smith reviews "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.

Popular articles
 In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the car feature, our very own car guy Tumelo Maketekete shares some tips and tricks to buying a car on a R100 000 budget.

Vigilante mob attacks alleged criminals in Daveyton

Vigilante mob attacks alleged criminals in Daveyton

Tensions are rife in the East Joburg township as the community attacked and killed criminals.

[WATCH] Dad uses a drone to pull out son's tooth

[WATCH] Dad uses a drone to pull out son's tooth

Khabazela shares YouTube videos gone viral including a barmaid hitting a colleague who slapped her rear during a routine.

[Listen] Lottery responds to Tshepo's fraud claims

[Listen] Lottery responds to Tshepo's fraud claims

Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.

DJ Zinhle answers deeply personal questions about her money

DJ Zinhle answers deeply personal questions about her money

The Money Show’s Bruce Whitfield interviews DJ Zinhle about her attitude to money (hopes and fears, successes and failures, etc.).