UK public relations firm Bell Pottinger has apologised for the work they did for the Guptas to discredit their critics and those of President Jacob Zuma.
The company says it was misled, but admitted its work for Oakbay Investments was inappropriate and offensive.
Bell Pottinger says it has been shown evidence by the law firm Herbert Smith Freehills which it appointed to investigate its dealings with the Gupta-owned Oakbay Investments.
It said enough of the allegations against it are true to be of deep concern.
Bell Pottinger has fired the lead partner on the account as well as another partner and two other employees.
The Money Show’s Bruce Whitfield interviewed Media Monitoring Africa Director William Bird.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
The apology doesn’t go far enough.— William Bird, Media Monitoring Africa
It’s not only unethical, it borders on criminal!— William Bird, Media Monitoring Africa
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