Bell Pottinger: The Fixer turned enemy

Public Relations firm Bell Pottinger has gained an infamous reputation amongst South African's and the world at large for taking on the task of bolstering the image of the Gupta family. This job has since backfired in spectacular fashion.

On Thursday, the PR firm conceded that they have messed up, to put it bluntly.

What is it about South African politics? What is it about our discourse and conditions of our society that enables propaganda to succeed as fully as it did, prior to the Gupta leak emails expose, asks Eusebius McKaiser?

I think Zuma is a populist president. He has huge influence, especially in rural areas. I think the media struggles to communicate its message to those people. So people will be susceptible to propaganda in areas where they aren't exposed to enough information and where their loyalty runs deep. In a large part of the country there is no such thing as fake news, just popular news.

Paul, caller

Read: Bell Pottinger's apology is 'quite pathetic' - Brown

Without the facts of what's really going in the country, people can be easily deceived and be drawn out to an emotional response.

Oliver, caller

Listen to the open line here:


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Bell Pottinger's apology is 'quite pathetic'  - Brown

Bell Pottinger's apology is 'quite pathetic' - Brown

In a statement released on Thursday, the company said senior management was misled about what had to be done for the Guptas.

Bell Pottinger – spooked by evidence - says sorry for work done for Guptas

Bell Pottinger – spooked by evidence - says sorry for work done for Guptas

Bell Pottinger is spooked by evidence provided to them by their appointed law firm Herbert Smith Freehills.

How the Guptas spied on and tormented Peter Bruce for exposing their crimes

How the Guptas spied on and tormented Peter Bruce for exposing their crimes

The Money Show’s Bruce Whitfield interviews Business Day Editor-in-Chief Peter Bruce.

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The Money Show’s Bruce Whitfield interviews Business Leadership South Africa’s Mohale for his weekly “ShapeShifter” feature.

Bell Pottinger and employees resort to protecting their twitter accounts

Bell Pottinger and employees resort to protecting their twitter accounts

Stephen Grootes spoke to media specialist Tebogo Ditshego about how this PR disaster has impacted the company.

Bell Pottinger apparently gave ANCYL, MK vets and Guptas PR crash course in 2016

Bell Pottinger apparently gave ANCYL, MK vets and Guptas PR crash course in 2016

Amabhungane investigative journalist Micah Reddy explains how UK-based PR firm Bell Pottinger flew to SA to help Gupta affiliates.

Resist bullshit! - Mcebisi Jonas (former Deputy Finance Minister)

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Jonas - who stated, under oath, that he was offered a R600m bribe by the Guptas – addressed the Director’s Event in Sandton.

"ANC statement shows that the ANC is definitely not in charge"

"ANC statement shows that the ANC is definitely not in charge"

Ranjeni Munusamy analyses the party's Friday statement that says it considers #GuptaLeaks in “a very serious light”.

Bell Pottinger has severed ties with the Gupta family

Bell Pottinger has severed ties with the Gupta family

The PR company tasked with the Gupta's reputation management has cut ties with the controversial family.

Ajay Gupta lied to Stephen Grootes in an interview that was never published

Ajay Gupta lied to Stephen Grootes in an interview that was never published

The EWN reporter was prohibited from talking about or publishing the interview, and then it appeared on YouTube.

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