Rice played an audio clip of an ad for furniture store Weylandts.
He loved it.
He also discussed the infamous UK PR firm Bell Pottinger, a “zero” in his books.
For more detail; listen to the interview in audio below (and/or scroll down for quotes from it).
It’s probably one of the most comprehensive ‘zeros’ we’ve ever seen!— Andy Rice
They’ve destroyed their own brand.— Andy Rice
They’re finding it hard to get new business.— Andy Rice
I don’t think they’ve done the ANC’s brand any good.— Andy Rice
It shows the darker side of the digital marketing industry.— Andy Rice
Authenticity and truthfulness is key.— Andy Rice
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