Ten years ago 7% of cinema goers were black, today that number is nearly 70%

Do South Africans watch South African films?

Film writer and director, Craig Freimond, says the film business is dominated by Hollywood the wold over and not just in South Africa.

Hollywood has colonised us. America has culturally colonised us. They work on a scale that is difficult for us to compete against.

Craig Freimond, Film writer and director

Freimond says he battles with the assumed perception that locally produced films are inferior to Hollywood blockbusters. Reluctantly, Freimond, admits that an anti South African film exists and is evident in box office numbers.

Helen Kuun, managing director at Indigenous Film Distribution, says research has revealed that cinema goers are far more diverse. Local content has also grown quite a lot and has contributed to the increase in number of cinema goers in the country.

When we released _Tsotsi _7% of cinema goers were black South Africans today that number is nearly 70%.

Helen Kuun, managing director at Indigenous Film Distribution

Thabo Rametsi is a South African and starred in Kalushi: The Story of Solomon Mahlangu as Solomon Mahlangu. Rametsi says he's often heard people says they are tired of being offered apartheid, liberation struggle, type of movies. Rametsi says this untrue because Kalushi was the first locally produced apartheid film.

There are three things you need in order to have a film industry in any country, affordability, content and proximity.

Hlomla Dandala, actor

Listen to the full discussion on local films click on the clip below:

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