[LISTEN] 'The Madiba brand is not just based on rhetoric'

Beyond its monetary value, Nelson Mandela's brand legacy has managed to hold its own as an embodiment of peace, forgiveness, caring, justice and equality.

Phemelo Motene spoke to media specialist, Tebogo Ditshego on how the brand has been able to survive despite changing sentiments on Mandela and his role in the apartheid struggle, as well as in the post-apartheid era.

Definitely one of the most powerful; brands that has been built over the 20th and into the 21st century. The brand of Nelson Mandela is not just based on rhetoric and preaching and merely being profound but it is also about practicing before you preach....

Tebogo Ditshego, media specialist

What makes the brand post powerful and able to stand the test of time is the fact that what he said is what he did. If what you say and what you do are not connected, then your brand will collapse.

Tebogo Ditshego, media specialist

Click on the link below to listen to the full audio...

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
67 free life changing operations for cataracts and hips #MandelaDay

67 free life changing operations for cataracts and hips #MandelaDay

The W Cape health department has initiated 67 additional operations as part of their Mandela Day program.

Help spruce up the Mowbray cops' 'chill-out room' this Mandela Day

Help spruce up the Mowbray cops' 'chill-out room' this Mandela Day

UCT Research Office's Carla Bernardo says it would really help lighten the dark room and brighten the space for tired coppers.

Madiba's ANC put most of SA's axed finance team there more than 20 years ago

Madiba's ANC put most of SA's axed finance team there more than 20 years ago

After inheriting a near-bankrupt country, the ANC built up a unit of smart young recruits. Most were still there until a week ago.

We remember Ahmed Kathrada's emotional goodbye to Madiba

We remember Ahmed Kathrada's emotional goodbye to Madiba

As we pay tribute to Uncle Kathy, we remember when he shared his pain at his longtime friend's passing back in 2013.

Check your prejudice and your privilege, says Madiba Foundation CEO

Check your prejudice and your privilege, says Madiba Foundation CEO

The Foundation's Sello Hatang says South Africans must be brave enough to challenge racism, but also recognise their own prejudice.

Popular articles
Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs Minister Hlengiwe Mkhize says her department will respond to all Zimbabweans under special dispensation.

702 opens Walk the Talk entries, welcomes new sponsor MTN SA

702 opens Walk the Talk entries, welcomes new sponsor MTN SA

702 has officially launched The MTN Walk the Talk with 702 for 2017, and the 15-year event is getting better and bigger.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

No escaping the tax man even if you work outside SA

No escaping the tax man even if you work outside SA

Government is intending to change the way foreign income is taxed by introducing taxes to a large South African diaspora.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…

5 most important years in anyone’s life (when it comes to investing)

5 most important years in anyone’s life (when it comes to investing)

How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?