Ad Feature, But does it work?

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Adidas owned Reebok mocked US President Donald Trump on Twitter for comments he made to France’s first lady, Brigitte Macron, which many saw as sexist.

Trump told Macron that she was “in such good shape - beautiful”.

The sports apparel maker responded with this tweet:

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice gave the Reebok tweet a “hero” rating.

He also played and discussed the Warrior paints radio spot, which he gave a “zero” rating.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

If ever there was a gaffe-machine it’s Donald Trump.

Andy Rice

Reebok targets female sports-shoe wearers.

Andy Rice

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