Face to Face with Success

Meet Adri Williams: Changing lives, one cookie at a time

When Adri left her corporate job for a fulfilling career in the cookie business in 2007, her colleagues thought she was mad. But, she knew exactly what she was doing when she took a leap of faith and bought the bankrupted Khayelitsha Cookies for only R1 in 2013. Although it came with a heap of old debt, Adri knew that without the project, many of her employees would be unable to feed their families.

A community rife with crime and poverty, Khayelitsha is home to hundreds of unskilled women whose challenges with speaking English put them at a disadvantage to find work.

Through Khayelitsha Cookies, many of those women are now skilled bakers who are able to provide a decent living baking high-quality products for companies such as Garden Court, Southern Sun Hotels, Tsogo Sun Casinos and Pick n Pay.

All of us share the same passion. If we mess up and we don’t carry this business, then so many people will be back on the street again, and so many people will be hungry again.

Adri Williams, Managing Director and co-owner of Khayelitsha Cookies

It hasn’t always been easy for Khayelitsha Cookies - faced with daily financial burdens, Adri and her husband have had to max out their bond to pay employee salaries on numerous occasions but, they kept going.

Successful in its own right, Adri defines the success of Khayelitsha Cookies by taking a look at how it has changed the lives of the women it employs and how it has impacted their lives.

Defining success is employing the next person, seeing the transformation in each lady who’s not worked before, and who earns a salary for the first week.

Adri Williams, Managing Director and co-owner of Khayelitsha Cookies

Today, the women have taken the business from losses to profitability - breaking even most months and slowly paying back its debt in order to expand. Determined to reach her goal of employing one thousand women, Adri’s dream to owning a state-of-the-art factory is slowly becoming a reality.

Listen to Adri in conversation with Charlotte Kilbane in this week’s Face to Face With Success, brought to you by Nashua.


Recommended

by NEWSROOM AI
Read More
To play the (success) game well, get your game plan from the experts

To play the (success) game well, get your game plan from the experts

Ever wondered what the man who started Sorbet and a mathematical genius have in common?

Meet Kopano Matlwa Mabaso: Best-selling author and dedicated doctor

Meet Kopano Matlwa Mabaso: Best-selling author and dedicated doctor

At 21, she wrote a best-selling novel while studying medicine. Today, she's a doctor, a mother, and has three novels to her name.

Meet Helen Rees: Champion of public health

Meet Helen Rees: Champion of public health

Meet a champion fighting for the health of our nation!

Meet Maggie and Malebo Mokotedi: Queens of holistic healthcare

Meet Maggie and Malebo Mokotedi: Queens of holistic healthcare

Mother and daughter team Maggie and Malebo Mokotedi are making a difference with state-of-the-art healthcare in South Africa.

Meet multi-skilled rugby star Siya Kolisi

Meet multi-skilled rugby star Siya Kolisi

Growing up disadvantaged in the Eastern Cape, becoming an international rugby star was the furthest thing from Siya Kolisi’s mind.

Meet Ravi Naidoo - The creative genius behind the Design Indaba

Meet Ravi Naidoo - The creative genius behind the Design Indaba

He’s been behind the world’s best design and creative gathering for 22 years - and every year has taken it to greater heights.

Popular articles
Want to start a small business? Lessons from a successful serial entrepreneur...

Want to start a small business? Lessons from a successful serial entrepreneur...

The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.

Considering emigration? Financial planner discusses the affordability of leaving

Considering emigration? Financial planner discusses the affordability of leaving

Can you afford to leave South Africa? Certified Financial Planner (CFP) Barry O'Mahony on what to consider before deciding.

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

After dithering for fear of spending political capital, SAA is now out of the President’s hands, says Pieter du Toit (News24).

Jehova Retshepile Wena star Neyi Zimu has passed away

Jehova Retshepile Wena star Neyi Zimu has passed away

The Gospel star succumbed to a long illness on Wednesday night.

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

Former public protector says the eight-year sentence was too harsh and it shouldn't matter that he was not a Wits student.

‘South Africans are getting poorer and poorer because of politics’

‘South Africans are getting poorer and poorer because of politics’

SAA is a classic example, says Isaah Mhlanga, Chief Economist at Alexander Forbes Investments.

[VIDEO] People in amusement park thrown off ride in Thailand goes viral

[VIDEO] People in amusement park thrown off ride in Thailand goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...