Business Books

The art of crowdsourcing the money to kick-start your big idea

Sumitra Nydoo (in for The Money Show’s Bruce Whitfield) interviewed Vann Alexandra founder Alex Daly for his weekly business book review.

Daly spoke about the book “The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea”, which she authored.

Description on Amazon:

In recent years, the crowdfunding industry has generated several billions in funding.

But the harsh reality is that around 60% of Kickstarter campaigns fail.

Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns.

She has run some of Kickstarter's biggest projects - TLC's newest album, Neil Young's audio player and Joan Didion's documentary.

In this book, Daly takes readers deep inside her most successful campaigns, showing you how to…

  • Get fans and influencers excited about your launch

  • Build an appealing and powerfully designed campaign

  • Access proven video tips, pitching tactics, press releases, and rewards ideas

  • Avoid the most common headaches and pitfalls

Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

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