The cheekiness of the Nandos brand explained

The Daily Maverick in partnership with Nandos will be hosting The Gathering Media Edition on 3 August. This full day event, aimed at discussing the importance of media in South African society.

Former finance minister Pravin Gordhan, owner and chair of De Morgenzon Wine Estate Wendy Appelbaum, and the DA's Phumzille van Damme will be among those speaking at the event.

Chief marketing officer at Nandos South Africa, Doug Place, says they are passionate about giving voice to issues that are considered of acute importance at a corporate level, and the media is in the heart of it, he says.

You are what you eat and a lot of what we consume is media, so if you are consuming fake media and propaganda, that doesn't bode well in the functioning of a very happy and healthy economy in a country we all want to live in.

Doug Place, Chief marketing officer at Nandos South Africa

Often what we looking for is consensus, not disagreements.

Doug Place, Chief marketing officer at Nandos South Africa

Nandos is known as a company which makes sharp and insightful commentary on current affairs issues through its witty commercials.

There is a tonality and cheekiness to a Nandos brand ... we have the ability to laugh through difficulty.

Doug Place, Chief marketing officer at Nandos South Africa

To hear more of this interview, listen below:


This article first appeared on CapeTalk : The cheekiness of the Nandos brand explained


Recommended

by THE NEWSROOM

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
SA's top voice over artists on how to crack into the industry

SA's top voice over artists on how to crack into the industry

Three of South Africa's most notable voice over artists share their insights into the industry and how aspiring VOs can make it.

Nando's ruffles feathers after Trump immigrant ban

Nando's ruffles feathers after Trump immigrant ban

SA's famous chicken outlet, Nando's, takes a political stand against US President Donald Trump in Washington DC.

John Maytham's book review: Missing girls, drugs, madness and mythomania

John Maytham's book review: Missing girls, drugs, madness and mythomania

Listen to John's book picks for the week and add to your reading list.

Best produced ads for 2016

Best produced ads for 2016

As we wrap up the year, Jonathan Cherry looks at some of the best ads that made 2016 a very interesting year.

Top 10 #FridayStandIn hosts and fun moments

Top 10 #FridayStandIn hosts and fun moments

We've been featuring interesting personalities as guest presenters on the Redi Tlhabi show. It's time to recount some key moments

SA CEOs pledge support for Pravin Gordhan ahead of Mini-Budget

SA CEOs pledge support for Pravin Gordhan ahead of Mini-Budget

Nearly 100 CEOs issued a statement pledging support for Finance Minister Pravin Gordhan after fraud charges were laid against him.

The iconic brand  Coca Cola is changing its slogan, but does it work?

The iconic brand Coca Cola is changing its slogan, but does it work?

Andy Rice touches on brand consistency and continuity and asks… Does it Work?

Changing lives one chicken at a time!

Changing lives one chicken at a time!

Co-Founder of Nandos, Robbie Brozin is changing lives all over the world one chicken at a time - all while having fun with it!

Who makes the best burgers in South Africa?

Who makes the best burgers in South Africa?

Andrew Ross, MD of Havas Sport and Entertainment, reveals the criteria for #burgerwars.

Popular articles
Almost 30 million SA ID numbers compromised after site hacked

Almost 30 million SA ID numbers compromised after site hacked

Independent Marketing Consultant in the Technology Space, Andrew Fraser says this looks like a leak and not a hack.

Signal jammers and other devices confiscated at China Mall

Signal jammers and other devices confiscated at China Mall

Several communications devices were confiscated from businesses in a raid by Icasa at China Mall on Wednesday.

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

The Money Show's Bruce Whitfield interviews Rain Director Michael Jordaan about his money beliefs and history.

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.