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The cheekiness of the Nandos brand explained

25 July 2017 10:47 AM
Tags:
Politics
Nandos
Satire

Nandos chief marketing officer talks about its witty marketing strategies that take humorous digs at political issues of the day.

The Daily Maverick in partnership with Nandos will be hosting The Gathering Media Edition on 3 August. This full day event, aimed at discussing the importance of media in South African society.

Former finance minister Pravin Gordhan, owner and chair of De Morgenzon Wine Estate Wendy Appelbaum, and the DA's Phumzille van Damme will be among those speaking at the event.

Chief marketing officer at Nandos South Africa, Doug Place, says they are passionate about giving voice to issues that are considered of acute importance at a corporate level, and the media is in the heart of it, he says.

You are what you eat and a lot of what we consume is media, so if you are consuming fake media and propaganda, that doesn't bode well in the functioning of a very happy and healthy economy in a country we all want to live in.

Doug Place, Chief marketing officer at Nandos South Africa

Often what we looking for is consensus, not disagreements.

Doug Place, Chief marketing officer at Nandos South Africa

Nandos is known as a company which makes sharp and insightful commentary on current affairs issues through its witty commercials.

There is a tonality and cheekiness to a Nandos brand ... we have the ability to laugh through difficulty.

Doug Place, Chief marketing officer at Nandos South Africa

To hear more of this interview, listen below:


This article first appeared on CapeTalk : The cheekiness of the Nandos brand explained


25 July 2017 10:47 AM
Tags:
Politics
Nandos
Satire

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