Ad Feature, But does it work?

DStv self-promotes too much, too often – Ad expert Andy Rice

Sumitra Nydoo (in for Bruce Whitfield on The Money Show) interviewed Branding and Advertising Expert Andy Rice.

Rice praised the new British Airways safety video (featuring Sir Ian McKellen – aka Gandalf – and Mr Bean).

He also liked a South West Airlines ad in which a flight attendant raps the script.

Rice criticised DStv for its incessant self-promotion (he gives it a “zero”).

Listen to the interview (and clips of the ads) in the audio below.

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