Smoking in movies is back in fashion jumping to 72% from 2010 to 2016

A report, published by the Centers for Disease Control and Prevention, found tobacco use in movies jumped up to a total of 72% from 2010 to 2016.

National Council Against Smoking's Savera Kalideen says since 2010 there has been an increase in the incidence where movie characters are using some form of tobacco such as cigarettes, cigars, pipes, hookah, smokeless tobacco products, and electronic cigarettes.

One in two movies targeted children under the age of thirteen.

Savera Kalideen, Executive Director at National Council Against Smoking

In 2016, 67% of R-rated movies featured tobacco incidents, while 26% of "youth-rated movies" (G, PG or PG-13) showed the same.

Savera Kalideen, Executive Director at National Council Against Smoking

The study concludes that young people exposed to smoking in movies are two to three times likely to smoke.

This then overrides parental modeling, explains Kalideen, and the same applies to alcohol consumption.

She says in South Africa there is a law that prohibits product placement, and goes on to say that there is often a conflict of interest between the objective of making money and the objective of public health.

Also read: "Prohibition of cannabis does not work in the 21st century"

Harm from tobacco is paid for by the South African tax payer and the profits are earned by the tobacco industry.

Savera Kalideen, Executive Director at National Council Against Smoking

Kalideen says it is important to lobby the movies and media to have coverage that shows the public what the harm of the products may be to different groups of people.

Listen to the full interview in the clip below:


Recommended

by NEWSROOM AI
Read More
Zakes Bantwini opens up about his latest single 'Amanga'

Zakes Bantwini opens up about his latest single 'Amanga'

The musician says he never writes songs about his personal life but this latest single is too personal for him.

Meet the quiz mastermind behind the Dischem Brain of 702 competition

Meet the quiz mastermind behind the Dischem Brain of 702 competition

Azania Mosaka speaks to the man tasked with designing the Brain of 702 quizzes - writer Dawid Van Lill.

"Prohibition of cannabis does not work in the 21st century"

"Prohibition of cannabis does not work in the 21st century"

Fields of Green For All's Julian Stobbs, and psychiatrist Jan Chabalala, share their views on the dagga legalisation bid.

Smokers who do a CT scan of their lungs more likely to quit

Smokers who do a CT scan of their lungs more likely to quit

A new study shows that doing a CT scan of your lungs could help you to quit smoking.

Should employers deduct money for time spent on smoke breaks?

Should employers deduct money for time spent on smoke breaks?

Caller, Ashley in Somerset West shares her opinion on some suggestions made on combating smoking in the workplace.

Court orders father to stop smoking in front of children

Court orders father to stop smoking in front of children

A Pretoria father was ordered by the North Gauteng High Court to stop smoking in the presence of his children.

Popular articles
Student climate activist challenges Dept of Environmental Affairs

Student climate activist challenges Dept of Environmental Affairs

Raeesah Noor-Mahomed has joined schoolkids around the world by embarking on a Friday school boycott over climate inaction.

Meet the inspirational creative duo behind 'Tonic Design'

Meet the inspirational creative duo behind 'Tonic Design'

Greg Gamble and Philippe van der Merwe join Refiloe Mpakanyane in studio.

Fitness was a career that chose me - 'Queen Fitnass'

Fitness was a career that chose me - 'Queen Fitnass'

Mapule Ndhlovu opens up about her life journey and how exercise changed not only her body, but her mindset for the better.

EFF issues one-line apology to journos after court order

EFF issues one-line apology to journos after court order

Anton Harber and Thandeka Gqubule won their defamation case over Mbuyiseni Ndlozi's party statement implying links to Stratcom.

Ugandan climate activist accuses media of racism after Davos photo crop

Ugandan climate activist accuses media of racism after Davos photo crop

WEF youth climate delegate Vanessa Nakate was cropped out of a group pic with her white peers, also featuring Greta Thunberg.

Letting go of your child who's headed for university and independence

Letting go of your child who's headed for university and independence

Nikki Bush has valuable tips on preparing not only your school-leaver but yourself for the journey into adulthood ahead.

Right to Sight pleads for more donations to conduct cataract surgeries

Right to Sight pleads for more donations to conduct cataract surgeries

Right to Sight trustee Dr Matt Young says they get donations at the most time but now need big sponsors.

Remains of Cato Manor 9 returned on anniversary of their hanging

Remains of Cato Manor 9 returned on anniversary of their hanging

The Cato Manor 9 were hanged in 1961 by the apartheid after taking part in an uprising on 24 January 1960.

Zakes Bantwini opens up about his latest single 'Amanga'

Zakes Bantwini opens up about his latest single 'Amanga'

The musician says he never writes songs about his personal life but this latest single is too personal for him.

Unisa extends registration deadline in the wake of union protests

Unisa extends registration deadline in the wake of union protests

Unisa acting director of communications Lusani Netshitomboni says they encourage students to register online.