How Pap Culture drives difficult conversations in a more 'relatable' manner

Vlogging - video blogging is gradually gaining momentum in South Africa with only a few content creators proving that you can in fact make a success of it.

The female content creating trio Nwabisa Mda, Thembe Mahlaba and Bongeka Masango are part of a select group vloggers driving conversations online in a more relatable manner.

They have used their Youtube channel Pap Culture to discuss everything from taxi ride chronicles, body image and approaching your crush.

The group were recently feaured in the Mail and Guardian 200 Young South AFricans and were nominated for two Cannes Lions awards for their involvement in Libresse South Africa's Vagina Varsity campaign.

WATCH: 5 THINGS THEY DON'T TELL YOU ABOUT BEING A YOUTUBER | Pap Culture Talks

Mda spoke to Aubrey Masango on the culture of vlogging in South Africa and how they created interest around their work.

We look at the types of conversations people are having on social media platforms....so for us it was how do we refresh the conversation and bring it up in a new way.

Nwabisa Mda, co-founder of Pap Culture

She admits that mistakes have been made.

There are certain conversations we want to be a part of but it is difficult to have the conversation. We got flack for one of our episodes, it didn't land and I think it was more on the production of the actual content, we probably didn't craft it as well as we should have. We should have spent more time researching and it is a sensitive topic, we were talking about rape and women abuse....

Nwabisa Mda, co-founder of Pap Culture

Referring to opportunities available for content creators, Mda says they took a leap of faith despite the hesitation.

Other people will plan to plan and make more plans, just start. Youtube is not a national news provider, it is a platform that allows for trial and error, and it is a part of the entertainment.

Nwabisa Mda, co-founder of Pap Culture

Click on the link below to listen to the full audio....

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Caller relays how he was bullied as a child

Caller relays how he was bullied as a child

Brian from Montevista says he had endured bullying for most of his primary and high school years.

Family rituals are an integral part of our heritage - Nikki Bush

Family rituals are an integral part of our heritage - Nikki Bush

Parenting expert Nikki Bush shares the importance of family rituals.

Eye care awareness month: Why you should have your eyes checked regularly

Eye care awareness month: Why you should have your eyes checked regularly

75% of all cases of blindness is avoidable through prevention or through treatment.

We've found iconic Joburg chef Michel Mourand

We've found iconic Joburg chef Michel Mourand

Michel Mourand closed Auberge Michelin July. He has now opened the Ninteen Restaurant in Steyn City.

Naked scientist: Gene immunotherapy could reverse multiple sclerosis

Naked scientist: Gene immunotherapy could reverse multiple sclerosis

The Naked Scientist Chris Smith explains how the new technique may suppress destructive immune cells that create MS.

[LISTEN] Wordview: 17 people killed in Hurricane Maria

[LISTEN] Wordview: 17 people killed in Hurricane Maria

The deadly hurricane flooded parts of the Dominican Republic on Thursday.

Popular articles
Banting, the drive behind butter shortage in the world

Banting, the drive behind butter shortage in the world

The shortage of butter is a global problem as more people are switching low-fat for full-fat milk, says Dr Koos Coetze.

Why the PAC wants South Africa renamed Azania

Why the PAC wants South Africa renamed Azania

Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.

Opinion:  Bishop Lekganyane is right

Opinion: Bishop Lekganyane is right

Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?