What's up with the red jersey Bokke?

John Maytham chats to sports sponsorship expert James Monteith, about the new red rugby jersey the Springboks will wear on their away tour in Argentina.

Many former Boks like Bakkies Botha and coaches like Jake White have come out with strong criticism arguing it is just a marketing ploy.

I think what we have got to keep in mind is that the apparel manufacturers or suppliers to any of the large sporting federations...they're in the business of making money.

James Monteith

At the end of the day, the more choice they can offer the consumers, the more they will buy, he adds.

If anyone should be unhappy about it, it should be the new sponsor. If my primary colour of my network is yellow and red is the colour of my primary competition is that a smart move?

James Monteith, sports sponsorship expert

Take a listen:


Recommended

by NEWSROOM AI
Read More
Exciting moment for Cheetahs as they join PRO14

Exciting moment for Cheetahs as they join PRO14

The Cheetahs and the Southern Kings rugby franchises will be playing in Europe next year, joining an expanded PRO14 tournament.

Safety concerns at Newlands stadium

Safety concerns at Newlands stadium

They've been concerns around the safety of rugby fans attending rugby matches at Newlands Stadium.

Being a Black Springbok: The Thando Manana Story

Being a Black Springbok: The Thando Manana Story

Former Springbok rugby player Thando Manana, author of Being a Black Springbok: The Thando Manana Story talks to Azania Mosaka.

Why it makes financial sense for South Africa to host the 2023 Rugby World Cup

Why it makes financial sense for South Africa to host the 2023 Rugby World Cup

We’ve got the stadiums! The far larger Soccer World Cup was a cinch. Bruce Whitfield interviews Dr Michael Goldman.

Meet multi-skilled rugby star Siya Kolisi

Meet multi-skilled rugby star Siya Kolisi

Growing up disadvantaged in the Eastern Cape, becoming an international rugby star was the furthest thing from Siya Kolisi’s mind.

Popular articles
Robots are already replacing financial advisors right here in South Africa

Robots are already replacing financial advisors right here in South Africa

But can they be trusted? Are they independent? Bruce Whitfield interviews Personal Financial Advisor Warren Ingram.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.

How to make money through ‘buy-to-let’ (using very little of your own money)

How to make money through ‘buy-to-let’ (using very little of your own money)

Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".

Retirement: 8 biggest mistakes people typically make…

Retirement: 8 biggest mistakes people typically make…

The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Meet Errol Musk - father of Elon, the most innovative entrepreneur of our age

Meet Errol Musk - father of Elon, the most innovative entrepreneur of our age

Elon Musk, as you’d expect, hails from an exceptional family. Bruce Whitfield interviews his Capetonian father.