Small Business Focus

Uncertainty is a certainty! Why you must get out of your comfort zone (and how)

It’s a good idea to get out of your comfort zone, said Aurik Business Incubator Director and CEO Pavlo Phitidis on Bruce Whitfield's The Money Show.

Employees everywhere are increasingly uncertain about fixed employment while business owners worry about sustainability.

Entrepreneurship (as a business owner or employee) is about effectively dealing with these inevitable uncertainties.

Phitidis says that actively getting out of your comfort zone makes you “uncertainty fit”.

Listen to the audio (scroll down) to learn how.

You can never gain wisdom – insight and foresight - when you’re in a comfort zone. Outside of the comfort zone is where life truly happens. If you remain stuck; the only certainty you have is that it’s going to get worse.

Pavlo Phitids, Aurik Business Incubator

One of the absolute truths in life is that we live in a world of uncertainty.

Pavlo Phitids, Aurik Business Incubator

Look what Uber is doing to the very comfortable, very established taxi industry!

Pavlo Phitids, Aurik Business Incubator

In martial arts training the sophistication of movement continuously increases. Just as you master a particular movement, the teacher adds another layer of complexity. This keeps you on the edge and you’re constantly learning.

Pavlo Phitids, Aurik Business Incubator

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