Why Taylor Swift's Ticketmaster 'Verified Fan' initiative is important

Taylor Swift was slammed by some fans last week when she announced a new approach to selling concert tickets.

Instead of “first come, first served” -- which invites predation by bots -- Swift’s upcoming tour will sell tickets first to the people who engage the most with her website.

Swift is using Ticketmaster’s Verified Fan program. The move is apparently devised to curb ticket scalping - the act of reselling tickets for admission to events.

Big Concert's Justin van Wyk says scalping has become a problem, even in South Africa.

It is a problem. People are exploiting tickets and selling them on.

Justin van Wyk, Big Concert CFO

He says authorities have started clamping down on companies practicing scalping.

Ticketmaster launched this new technology called Verified Fan, which is exactly what Taylor Swift and Ed Sheeran, Sheeran just cancelled 10 000 tickets in the UK that were sold or bought by scalpers trying to resell them in the secondary market.

Justin van Wyk, Big Concert CFO

Click on the link below to find out how Ticketmaster's new technology works...


Recommended

by NEWSROOM AI
Read More
 'Economic stimulus package is encouraging but falls short on detail'

'Economic stimulus package is encouraging but falls short on detail'

Chief Economist at Nedbank Dennis Dykes gives his take on President Cyril Ramaphosa's announcement.

[LISTEN] Cape Town Marathon: 'For record attempts you need some perfect weather'

[LISTEN] Cape Town Marathon: 'For record attempts you need some perfect weather'

The Cape Town Marathon will be held on Sunday, 23 September.

[LISTEN] 'These two new power stations are completely unnecessary'

[LISTEN] 'These two new power stations are completely unnecessary'

Head of the pollution & climate change at CER Robyn Hugo explains why they are against plans for two new coal stations.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

DA's WC premier candidate Alan Winde to hit campaign trail for 2019 elections

DA's WC premier candidate Alan Winde to hit campaign trail for 2019 elections

The DA's Western Cape premier candidate says he will get started on a campaign for the DA to win next year's provincial election.

FNB never met with ANC or the inter-ministerial commission over Gupta accounts

FNB never met with ANC or the inter-ministerial commission over Gupta accounts

Eyewitness News reporter Gia Nicolaides gives a summary of today proceedings at the Zondo commission.

Popular articles
Public Protector's office accused of irregular expenditure

Public Protector's office accused of irregular expenditure

EWN reporter Bonga Dlulane says the Public Protector failed to comply with legislation when buying goods and services.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

'Some weed plants with high levels of chemicals have been linked to psychosis'

'Some weed plants with high levels of chemicals have been linked to psychosis'

Naked Scientist, Chris Smith shares his insights on some of the risks associated with smoking marijuana.

How to get rich by investing in smoking hot US and Canadian dagga shares

How to get rich by investing in smoking hot US and Canadian dagga shares

Returns of 500% are not unheard of. Is this another crypto-like bubble? Not in the least, says Financial Advisor Warren Ingram.

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

ANC Tshwane gives mayor ultimatum on non-compliant buildings

ANC Tshwane gives mayor ultimatum on non-compliant buildings

ANC in Tshwane has given the Executive mayor Solly Msimanga 48 hours to produce occupation certificates for three buildings.

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?