Not possible for Bell Pottinger to recover, says media specialist

Embattled public relations (PR) firm Bell Pottinger say it disputes the basis of the ruling which has expelled it from a UK regulatory body.

The firm was slapped with the harshest possible punishment by the Public Relations And Communications Association (PRCA), following a complaint by the DA.

PRCA found Bell Pottinger guilty of breaching the trade body’s code of conduct in its work for Gupta-owned Oakbay Investments.

Read: Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

The PRCA ruled that Bell Pottinger exploited racial tensions in South Africa through some of its campaigns for Oakbay.

Meanwhile, media specialist Tebogo Ditshego says it is impossible for Bell Pottinger to recover from the reputational damage.

I don't think its possible for the PR firm to recover, but we also need to understand the modus operandi of Bell Pottinger.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

I don't think there is any lesson that has been learnt.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

Also read: Bell Pottinger propaganda isn't new, says media guru

Ditshego says the firm has a long history of working with scrupulous and propaganda campaigns.

According to Ditshego, the reputational damage caused by the ruling will have an impact on at least 50% of Bell Pottinger's clients.

He says Bell Pottinger's statement in response to the ruling is 'laughable'.

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This article first appeared on CapeTalk : Not possible for Bell Pottinger to recover, says media specialist


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