Not possible for Bell Pottinger to recover, says media specialist

Embattled public relations (PR) firm Bell Pottinger say it disputes the basis of the ruling which has expelled it from a UK regulatory body.

The firm was slapped with the harshest possible punishment by the Public Relations And Communications Association (PRCA), following a complaint by the DA.

PRCA found Bell Pottinger guilty of breaching the trade body’s code of conduct in its work for Gupta-owned Oakbay Investments.

Read: Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

The PRCA ruled that Bell Pottinger exploited racial tensions in South Africa through some of its campaigns for Oakbay.

Meanwhile, media specialist Tebogo Ditshego says it is impossible for Bell Pottinger to recover from the reputational damage.

I don't think its possible for the PR firm to recover, but we also need to understand the modus operandi of Bell Pottinger.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

I don't think there is any lesson that has been learnt.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

Also read: Bell Pottinger propaganda isn't new, says media guru

Ditshego says the firm has a long history of working with scrupulous and propaganda campaigns.

According to Ditshego, the reputational damage caused by the ruling will have an impact on at least 50% of Bell Pottinger's clients.

He says Bell Pottinger's statement in response to the ruling is 'laughable'.

Take a listen:

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Bell Pottinger's propaganda borders on treason - Karima Brown

Bell Pottinger's propaganda borders on treason - Karima Brown

The body that regulates PR and Communications agencies in the UK, has stripped Bell Pottinger of its membership.

‘It could be the end of Bell Pottinger’ - Lord Timothy Bell

‘It could be the end of Bell Pottinger’ - Lord Timothy Bell

Bruce Whitfield interviews the DA’s Phumzile van Damme and former Chairperson at Bell Pottinger Lord Tim Bell.

Bell Pottinger: Content was racially divisive and offensive

Bell Pottinger: Content was racially divisive and offensive

An investigation into Bell Pottinger found they breached ethical principles, EWN reporter Ilze-Mari le Roux explains findings.

‘Bell Pottinger is losing contracts. And I don’t just mean in South Africa'

‘Bell Pottinger is losing contracts. And I don’t just mean in South Africa'

Clement Manyathela interviews UK correspondent Gavin Grey.

Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

According to reports by PRWeek, Bell Pottinger has been found guilty of breaking a professional code while working for the Guptas.

Clients dump Bell Pottinger amidst claims of unethical behaviour

Clients dump Bell Pottinger amidst claims of unethical behaviour

Meanwhile, the hearing held by the PR companies regulatory body PRCA is underway looking into the conduct of Bell Pottinger.

Popular articles
Soulful Sundays Playlist: Sunday 11 June 2017

Soulful Sundays Playlist: Sunday 11 June 2017

Favourites to feed your soul on Sunday.

Opinion:  Bishop Lekganyane is right

Opinion: Bishop Lekganyane is right

Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

The world’s richest doctor (worth R150bn) was born and raised in South Africa

The world’s richest doctor (worth R150bn) was born and raised in South Africa

Patrick Soon-Shiong, son of Chinese immigrants to SA, is the world’s richest doctor and the wealthiest resident of Los Angeles.