The #ZumaMustFall has been trending for two years on social media.
Midday Report stand-in host, Clement Manyathela, spoke to Tonya Khoury, ROi Africa managing director about the hashtag's two-year life span.
Khoury says the hashtag reached its peak with the axing of former finance minister, Nhlanhla Nene, taking over the charts completely. She says in the past two years, it has remained in the top ten.
Even today as I checked the charts, 20% of our social media top ten belongs to that hashtag.— Tonya Khoury, ROi Africa managing director
I've never seen anything quite like it.— Tonya Khoury, ROi Africa managing director