I arrived in South Africa in 1993. Everybody walked out, and I walked in!— Yossi Schwartz
My dream was to start a small distillery in South Africa… it’s easier said than done…— Yossi Schwartz
I choose you… It’s not your choice to have my whiskey… That’s the strategy…— Yossi Schwartz
Y&R (originally Young & Rubicam) is a marketing and communications company specialising in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.
It is one of the world's largest advertising agencies.
Schwartz announced last month that he will soon retire from Y&R SA, where he has been since the 2001 acquisition of his agency Gitam SA.
Schwartz is leaving Y&R SA to build his whisky business.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I grew up in Israel.— Yossi Schwartz
You need to be the right person, in the right place, saying the right stuff.— Yossi Schwartz
She [Santie Botha of Absa] was the best… she changed our lives!— Yossi Schwartz
Advertising like it is now will not survive.— Yossi Schwartz
Tailor-made offerings are the way forward.— Yossi Schwartz
I love advertising! I’ve done it for 27 years. I’ve done as much as I can…— Yossi Schwartz
[Losing] Pick n Pay was a big blow… They had enough of us, to be honest…— Yossi Schwartz
You have to specify where the whiskey comes from.— Yossi Schwartz
I buy casks… I don’t distil it… but I finish it…— Yossi Schwartz
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
The Money Show’s Bruce Whitfield asks Bushveld Minerals founder Fortune Mojapelo to share his success story.
Launched in 2016, The Duchess has won numerous awards and successfully broke into the UK, Belgium and the Scandinavian countries.
The Money Show’s Bruce Whitfield interviews Zuko Kubukeli, CEO at Pape Fund Managers.
Spartan SME Finance provides finance for small businesses. Bruce Whitfield interviews its CEO, Kumaran Padayachee.
Nicola Harris (founder, Click Foundation) on her mission to radically transform educational outcomes of disadvantaged learners.
Lulaway has placed 30 000 young South Africans in jobs since 2011. Bruce Whitfield interviews its CEO, Jake Willis.
The former City of Johannesburg mayor says this is as a platform for South Africans to discuss the type of South Africa they want.
EWN reporter Edwin Ntshidi gives an update on the ruling party's executive lekgotla held over the weekend.
Mokoena's bagged a leading role in UK TV series 'Bulletproof' and is also pursuing his interests in restaurant, wine making and beer brewing ventures.
Clinical psychologist Khosi Jiyane gives her insights into what could be a call to attention leading to valuable re-evaluation.
Certified financial planner Paul Roelofse gives his top tips for financial recovery after festive season overspending.
The Duke and Duchess of Sussex will no longer be working members of the British royal family, announces Buckingham Palace.
David "Mr Active" Katz discusses the rising international popularity of battery-powered bikes as a primary form of transport.
Nikki Bush says what's thought to be a bad match often ends up being the best possible one, despite a schoolkid's protestations.
Programme Manager Alastair Teeling-Smith says 702 will shine the spotlight and hold those responsible to account.
Enoch Mpianzi (13), a Parktown Boys' High learner, drowned during what has been described as a water activity in a river at a lodge while on a school camp on Wednesday.