The Science Of ...

Why is charcoal found in the meat aisle? Because data...

A decision informed by data is better than one informed by opinion.

Graeme Tulloch, Dunnhumby South Africa

Instinct is still going to be there with retailers… there’s no substitute for it…

Graeme Tulloch, Dunnhumby South Africa

Dunnhumby is a UK-based customer data-science company.

It originally became prominent for establishing Tesco’s loyalty card back in 1994.

The Money Show’s Bruce Whitfield interviewed Dunnhumby South Africa General Manager Graeme Tulloch for his “The Science Of” feature.

Tulloch spoke about the psychology behind our shopping habits and how data drives change for retailers.

He also discussed other retail trends and how machine learning (AI) is changing retail.

Did you know that Dunnhumby is why charcoal is found in the meat aisle?

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

You’ll be amazed at the information you can get from someone’s till slip!

Graeme Tulloch, Dunnhumby South Africa

The more you respond to your customers’ needs the better you perform as a retailer.

Graeme Tulloch, Dunnhumby South Africa

It’s always better to make it easier for shoppers… rather than to manipulate them…

Graeme Tulloch, Dunnhumby South Africa

There’s a huge shift in advertising spend to social media.

Graeme Tulloch, Dunnhumby South Africa

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