The Science Of ...

Why is charcoal found in the meat aisle? Because data...

A decision informed by data is better than one informed by opinion.

Graeme Tulloch, Dunnhumby South Africa

Instinct is still going to be there with retailers… there’s no substitute for it…

Graeme Tulloch, Dunnhumby South Africa

Dunnhumby is a UK-based customer data-science company.

It originally became prominent for establishing Tesco’s loyalty card back in 1994.

The Money Show’s Bruce Whitfield interviewed Dunnhumby South Africa General Manager Graeme Tulloch for his “The Science Of” feature.

Tulloch spoke about the psychology behind our shopping habits and how data drives change for retailers.

He also discussed other retail trends and how machine learning (AI) is changing retail.

Did you know that Dunnhumby is why charcoal is found in the meat aisle?

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

You’ll be amazed at the information you can get from someone’s till slip!

Graeme Tulloch, Dunnhumby South Africa

The more you respond to your customers’ needs the better you perform as a retailer.

Graeme Tulloch, Dunnhumby South Africa

It’s always better to make it easier for shoppers… rather than to manipulate them…

Graeme Tulloch, Dunnhumby South Africa

There’s a huge shift in advertising spend to social media.

Graeme Tulloch, Dunnhumby South Africa

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by THE NEWSROOM

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
No land, or farming skills? Got R8000? Here’s how to own cattle…

No land, or farming skills? Got R8000? Here’s how to own cattle…

The Money Show’s Bruce Whitfield interviews Ntuthuko Shezi, founder of a company that raises cattle on small investors' behalf.

Emmerson Mnangagwa is already working to rebuild Zimbabwe’s wrecked economy

Emmerson Mnangagwa is already working to rebuild Zimbabwe’s wrecked economy

Zimbabwe shouldn’t be as poor as it is. Bruce Whitfield interviews Michael Hove (Institute of Chartered Accountants of Zimbabwe).

How the Water Research Commission is saving South Africa from water scarcity

How the Water Research Commission is saving South Africa from water scarcity

The Money Show’s Bruce Whitfield interviews Water Research Commission CEO Dhesigen Naidoo.

How your phone can help you pay less for insurance

How your phone can help you pay less for insurance

The Money Show’s Bruce Whitfield interviews Outsurance CEO Danie Matthee.

Cape Town International Convention Centre is state-owned... and profitable!

Cape Town International Convention Centre is state-owned... and profitable!

The Money Show’s Bruce Whitfield interviews Cape Town International Convention Centre (CTICC) CEO Julie-May Ellingson.

How “business rescue” works to save distressed companies

How “business rescue” works to save distressed companies

The Money Show’s Bruce Whitfield interviews Werksmans Attorneys Director Dr Eric Levenstein.

Popular articles
Almost 30 million SA ID numbers compromised after site hacked

Almost 30 million SA ID numbers compromised after site hacked

Independent Marketing Consultant in the Technology Space, Andrew Fraser says this looks like a leak and not a hack.

Signal jammers and other devices confiscated at China Mall

Signal jammers and other devices confiscated at China Mall

Several communications devices were confiscated from businesses in a raid by Icasa at China Mall on Wednesday.

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

Michael Jordaan (ex FNB CEO, ex Chair of Mxit) bares his soul about money

The Money Show's Bruce Whitfield interviews Rain Director Michael Jordaan about his money beliefs and history.

'The university degree is dead'

'The university degree is dead'

Flux Trends founder Dion Chang gives five reasons why he believes getting a degree is past its sell by date.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.