Ad Feature, But does it work?

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice.

Rice critiqued a new TV ad promoting SAB's entrepreneurship programme.

It uses the power of their own initial idea (Charles Glass/Castle), showing how far you can go with the right backers.

Rice gave it a “hero” rating.

Watch the ad below:

Rice also discussed an OpenViewHD campaign that promotes decoder sales by offering a car to their one millionth customer.

The “sweepstake” does not promote any of the content on offer and Rice gave it a “zero” rating.

Listen to the interview in the audio below.

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