Rice critiqued a new TV ad promoting SAB's entrepreneurship programme.
It uses the power of their own initial idea (Charles Glass/Castle), showing how far you can go with the right backers.
Rice gave it a “hero” rating.
Watch the ad below:
Rice also discussed an OpenViewHD campaign that promotes decoder sales by offering a car to their one millionth customer.
The “sweepstake” does not promote any of the content on offer and Rice gave it a “zero” rating.
Listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.
Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).
Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.
Opel, however, has lost the plot with its advertisement. Arabile Gumede interviews advertising guru Andy Rice.
Favourites to feed your soul on Sunday.
Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.
Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?
Patrick Soon-Shiong, son of Chinese immigrants to SA, is the world’s richest doctor and the wealthiest resident of Los Angeles.