The Science Of ...

Springboks and Bafana Bafana got you down? Watch eSports! It's (way) more fun…

It’s the biggest thing you’ve never heard of!

Gareth Woods, Good Game Well Played

The gaming industry is much, much bigger [than the entire movie industries of Hollywood, Bollywood and Nollywood combined].

Gareth Woods, Good Game Well Played

“eSports” refer to competition facilitated by electronic systems (such as, for example, video games).

There are a number of hugely popular tournaments (e.g. The International, League of Legends World Championship, Evolution Championship Series, Intel Extreme Masters, etc.) with live broadcasts and large amounts of prize money.

eSports are gaining traction around the world, but is most popular in South Korea.

eSports generated revenues of $325 million in 2015.

The global eSports audience in 2015 reached 226 million.

The Money Show’s Bruce Whitfield interviewed Gareth Woods, MD at eSports marketing agency Good Game Well Played for his “The Science Of” feature.

Whitfield also spoke to Nick Holden.

Holden is the co-owner of African Cyber Gaming League, an organisation dedicated to growing eSports in South Africa.

Listen to the interviews in the audio below (and/or scroll down for more quotes from it).

‘eSports’ is competitive video gaming.

Gareth Woods, Good Game Well Played

40% of eSports viewers don’t play the game they’re watching.

Gareth Woods, Good Game Well Played

In 2017 we’re hitting R8 million in total prize pools.

Nick Holden, African Cyber Gaming League

There’s nothing like watching ‘Counter Strike’ online.

Gareth Woods, Good Game Well Played

There’s a conversation between the pros, the next tier and the great-unwashed…

Gareth Woods, Good Game Well Played

The best players in the world are in their early 20s.

Gareth Woods, Good Game Well Played

We do a lot of work with people such as Jack Parow and Ryan Kankowski.

Gareth Woods, Good Game Well Played

Brands are sponsoring the prize pools and events.

Gareth Woods, Good Game Well Played

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