Ad Feature, But does it work?

ENCA’s ‘Know more, judge less’ campaign is awesome

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share campaigns that blew his mind, for better or worse.

Rice gave ENCA’s “Know More, Judge Less” campaign a “hero” rating.

He also critiqued a whole range of ads for second-hand car sales platforms (webuycars, carzar, webuycarstoo, webuyyourcar, thecarbuyer, selluscars, etc.)

He gave them all a “zero” rating, as there is virtually no differentiation between them.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

'Insecure? Underendowed? We’ve got the car for you!'

'Insecure? Underendowed? We’ve got the car for you!'

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

DStv self-promotes too much, too often – Ad expert Andy Rice

DStv self-promotes too much, too often – Ad expert Andy Rice

Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.

Popular articles
'We wanted Patricia de Lille to go, Patricia de Lille went'

'We wanted Patricia de Lille to go, Patricia de Lille went'

DA's Mike Moriarty says this matter is about whether the IEC has powers to make judgements about the former mayor.

Giant ANC billboard with spelling error has social media in stitches

Giant ANC billboard with spelling error has social media in stitches

Khabazela shares tweets and Facebook posts that have gone viral.

Caller gives Ramaphosa a new name: Dimakatso

Caller gives Ramaphosa a new name: Dimakatso

Listeners weigh in on the president's forever 'shocked' response to situations.

'I just messed up one line, why is it news?' Darren responds to anthem backlash

'I just messed up one line, why is it news?' Darren responds to anthem backlash

Eusebius McKaiser speaks to Kurt Darren about forgetting the South African anthem's lyrics.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

New Ipsos poll shows ANC winning 2019 election, rates Ramaphosa a vote puller

New Ipsos poll shows ANC winning 2019 election, rates Ramaphosa a vote puller

Senior client officer at Ipsos, Mari Harris says President Cyril Ramaphosa's trust index is higher than other leaders.