Ad Feature, But does it work?

ENCA’s ‘Know more, judge less’ campaign is awesome

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share campaigns that blew his mind, for better or worse.

Rice gave ENCA’s “Know More, Judge Less” campaign a “hero” rating.

He also critiqued a whole range of ads for second-hand car sales platforms (webuycars, carzar, webuycarstoo, webuyyourcar, thecarbuyer, selluscars, etc.)

He gave them all a “zero” rating, as there is virtually no differentiation between them.

For more detail; listen to the interview in the audio below.

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