Business in Africa: The rising interest in art

Ambassador Advisory's Refilwe Moloto says the rising interest in art over the past decade cannot be overestimated -particularly from an aesthetic perspective.

Populations have become more expressive and the world more receptive to our voice as the Parisian and even the launch of the Zeitz MOCAA and the continued growing success of the FNB Joburg Art Fair (now in its 10th year) demonstrate adds Moloto.

She goes on to say that historically, though, it has been the luxury of the super-rich. In the past 5 to 7 years, in Africa more so as a latecomer with a more democratised source of artwork, this sector has become demystified.

The Cape Town Art fair sought to do just this. The Zeitz names amongst its goals the same. Countries such as the DRC and Kenya have long fostered their artistic sectors, and they’re coming to the fore.

Refilwe Moloto, Founder and Principal Advisor, Ambassador Advisory

Also read: Zeitz MOCAA opens this week (and it's free on Heritage weekend)

African art is also being increasingly centred in the mainstream: Mam Esther Mahlangu’s just had a boulevard painted in her honour in New York this week, Louis Vuitton recently made the Lesotho blankets “trend”, several years after the Kenyan Masai cloth scarves AND the Ghana must Go bags.

Refilwe Moloto, Founder and Principal Advisor, Ambassador Advisory

Click on the link below to listen to the full audio:


This article first appeared on CapeTalk : Business in Africa: The rising interest in art


Recommended

by NEWSROOM AI
Read More
Newtown revival might be just the ticket

Newtown revival might be just the ticket

A vibrant cultural zone has emerged in Newtown in Johannesburg.

Zeitz MOCAA opens this week (and it's free on Heritage weekend)

Zeitz MOCAA opens this week (and it's free on Heritage weekend)

David Green Ceo at V&A Waterfront talks about the world’s largest museum dedicated to African contemporary art.

[IN PICS] Cape's Zeitz MOCAA Museum a feast for the senses

[IN PICS] Cape's Zeitz MOCAA Museum a feast for the senses

CapeTalk's Pippa Hudson got a sneak preview of the The Zeitz Museum of Contemporary Art Africa and it's definitely worth the hype.

The ART of virtual receptionists

The ART of virtual receptionists

Small companies can now make use of virtual receptionists to get through the admin of phone calls, seamlessly.

Radio's past may ensure its future

Radio's past may ensure its future

All media has been disrupted by the web and mobile. What is the impact on radio?

5 of the best cycling trails in Jozi

5 of the best cycling trails in Jozi

For those who love the wilderness-feel in a big city, here are some great trails to explore in and around Johannesburg.

Self-taught Mitchells Plain pianist opens a music school

Self-taught Mitchells Plain pianist opens a music school

Pianist, Trevino Issacs taught himself how to play a piano from listening to his local church choir when he was 9 years old.

Anstey’s: Joburg's most famous remaining art deco building

Anstey’s: Joburg's most famous remaining art deco building

This year, one of Joburg’s grandest landmarks, the Anstey’s Building turns 80.

Dynamic pricing - a buzzword that may see you pay more

Dynamic pricing - a buzzword that may see you pay more

Your shopping habits may reduce your chances of getting the best deals.

John Maytham's Book Reviews: Vicious Circle, Autumn and The Storied City

John Maytham's Book Reviews: Vicious Circle, Autumn and The Storied City

John's 3 book picks for the week.

Popular articles
Yet another wet and cold weekend for Gauteng warns weather service

Yet another wet and cold weekend for Gauteng warns weather service

Gauteng residents are warned to brace themselves for another weekend of heavy rain, possible hail and damaging winds.

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone Viral'.

How to pay up to 45% less tax (and save the SA economy while you’re at it)

How to pay up to 45% less tax (and save the SA economy while you’re at it)

The Money Show’s Bruce Whitfield interviews Darryn Faulds, a fund manager at Grovest Group.

10-year-old maths whiz Sbahle Zwane gets a scholarship from Curro school

10-year-old maths whiz Sbahle Zwane gets a scholarship from Curro school

Azania Mosaka catches up with Sbahle Zwane's mother to hear about developments with his schooling.

'It's unacceptable that government officials pay R75 for luxury apartments'

'It's unacceptable that government officials pay R75 for luxury apartments'

IFP national spokesperson Mkhuleko Hlengwa says the party is calling for a review of these rates that are a cost to taxpayers.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.