Business in Africa: The rising interest in art

Ambassador Advisory's Refilwe Moloto says the rising interest in art over the past decade cannot be overestimated -particularly from an aesthetic perspective.

Populations have become more expressive and the world more receptive to our voice as the Parisian and even the launch of the Zeitz MOCAA and the continued growing success of the FNB Joburg Art Fair (now in its 10th year) demonstrate adds Moloto.

She goes on to say that historically, though, it has been the luxury of the super-rich. In the past 5 to 7 years, in Africa more so as a latecomer with a more democratised source of artwork, this sector has become demystified.

The Cape Town Art fair sought to do just this. The Zeitz names amongst its goals the same. Countries such as the DRC and Kenya have long fostered their artistic sectors, and they’re coming to the fore.

Refilwe Moloto, Founder and Principal Advisor, Ambassador Advisory

Also read: Zeitz MOCAA opens this week (and it's free on Heritage weekend)

African art is also being increasingly centred in the mainstream: Mam Esther Mahlangu’s just had a boulevard painted in her honour in New York this week, Louis Vuitton recently made the Lesotho blankets “trend”, several years after the Kenyan Masai cloth scarves AND the Ghana must Go bags.

Refilwe Moloto, Founder and Principal Advisor, Ambassador Advisory

Click on the link below to listen to the full audio:

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Veteran dancers put on a show in aid of local charities

Veteran dancers put on a show in aid of local charities

Contemporary dance legend Adele Blank and her protégé, Yarisha Singh, will take to the stage with other veteran dancers for good.

Newtown revival might be just the ticket

Newtown revival might be just the ticket

A vibrant cultural zone has emerged in Newtown in Johannesburg.

Zeitz MOCAA opens this week (and it's free on Heritage weekend)

Zeitz MOCAA opens this week (and it's free on Heritage weekend)

David Green Ceo at V&A Waterfront talks about the world’s largest museum dedicated to African contemporary art.

[IN PICS] Cape's Zeitz MOCAA Museum a feast for the senses

[IN PICS] Cape's Zeitz MOCAA Museum a feast for the senses

CapeTalk's Pippa Hudson got a sneak preview of the The Zeitz Museum of Contemporary Art Africa and it's definitely worth the hype.

From passion project to full time business

From passion project to full time business

Ross Symons, founder of origami brand White on Rice, explains how his passion become his business.

The ART of virtual receptionists

The ART of virtual receptionists

Small companies can now make use of virtual receptionists to get through the admin of phone calls, seamlessly.

Radio's past may ensure its future

Radio's past may ensure its future

All media has been disrupted by the web and mobile. What is the impact on radio?

5 of the best cycling trails in Jozi

5 of the best cycling trails in Jozi

For those who love the wilderness-feel in a big city, here are some great trails to explore in and around Johannesburg.

Self-taught Mitchells Plain pianist opens a music school

Self-taught Mitchells Plain pianist opens a music school

Pianist, Trevino Issacs taught himself how to play a piano from listening to his local church choir when he was 9 years old.

Anstey’s: Joburg's most famous remaining art deco building

Anstey’s: Joburg's most famous remaining art deco building

This year, one of Joburg’s grandest landmarks, the Anstey’s Building turns 80.

Dynamic pricing - a buzzword that may see you pay more

Dynamic pricing - a buzzword that may see you pay more

Your shopping habits may reduce your chances of getting the best deals.

John Maytham's Book Reviews: Vicious Circle, Autumn and The Storied City

John Maytham's Book Reviews: Vicious Circle, Autumn and The Storied City

John's 3 book picks for the week.

Popular articles
Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

Why Sisulu and Dlamini-Zuma aren't suitable Presidential candidates: analyst

ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.

Kay Sexwale denies involvement in ANC 'War Room' saga

Kay Sexwale denies involvement in ANC 'War Room' saga

Sexwale says she advises the provincial not national ANC.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Bylaws, times you may use fireworks

Bylaws, times you may use fireworks

City of Johannesburg has urged residents to respect by-laws and the times set for fireworks to be used.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?