5 reasons why online shopping is going hybrid (online and in the ‘real world’)

Online shopping is going “hybrid”.

The Money Show’s Bruce Whitfield interviewed Yuppiechef cofounder Andrew Smith.

He discusses what that means, and gave the following five reasons for why it’s happening:

98% of retail in SA still happens offline.

The proportion of retail that is happening online is growing, but it is still a small percentage of the total, and will be for a long time.

No matter how good you are at selling online; South Africa is still a relatively small market and there is a ceiling to growth.

Customers are no longer seeing brands as “offline” or “online”.

Customers expect every brand they interact with to have a strong online presence.

It would be weird to Google a restaurant (or airline, or sporting team, or mall, etc.) and not be able to interact with it online.

Similarly, customers expect to be able to shop online for the brands that they love and have traditionally shopped for in a store.

This has completely blurred the lines between “offline” and “online” retailers.

Customers won’t tolerate an “offline-only” retailer, and we don’t think they want an “online-only” retailer either.

For years people have been Googling “Yuppiechef stores in Sandton” or “Where is the Yuppiechef store in Durban?”

They don’t expect us to be online only.

A lot of purchasing is spontaneous.

Since the announcement on Monday we have been getting Facebook messages and tweets saying “Better not let my wife near this!” and “My wallet is going to burn!”

The interesting thing is that every product we will sell in our store is already available online, for the same price, with free delivery.

Why do people expect to suddenly blow their budgets with us?

Online shopping suits purchases that require a lot of research and price comparison, and then you swoop in and make a single purchase.

Shopping in a store is much more about browsing and finding things that you didn’t know you needed, or wanted.

We can provide both kinds of shopping to our customers.

Traditional retailers are struggling to evolve.

There is much debate about whether online retailers can pull off physical stores, and whether traditional retailers can create a good online experience.

Personally, I feel that traditional retailers have taken a very long time to embrace a digital era.

Even if they succeed in building an acceptable ecommerce site; they haven’t made much progress in creating truly omni-channel retail.

This leaves the door open for “better” overall retail, and online retailers have some key competencies that can deliver on this.

Trust is built in the real world.

Despite having worked on Yuppiechef for 11 years, and being one of the best known online retailers, we still meet people every day who have never heard of us, or who haven’t yet trusted us with a purchase.

Having physical stores is a valuable brand-building and trust-building exercise with us.

We are confident that even just walking past one of our stores will increase the likelihood of an online purchase happening at some point.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Why businesses stop growing (a lesson for entrepreneurs)

Why businesses stop growing (a lesson for entrepreneurs)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

How to buy your first share (even if you only have R50, or less)

How to buy your first share (even if you only have R50, or less)

Got R50? No? Got R5? Personal finance expert Warren Ingram on how to buy shares with tiny amounts of money.

‘Budgeting’ for people who don’t budget (and probably never will)

‘Budgeting’ for people who don’t budget (and probably never will)

A simple savings plan for people who don’t like to budget. Bruce Whitfield interviews personal finance guru Warren Ingram.

[LISTEN] 'Our fight with Sars concerns R 217 million' - Christo Wiese

[LISTEN] 'Our fight with Sars concerns R 217 million' - Christo Wiese

The South African billionaire has responded to reports placing him at the centre of an alleged tax evasion scheme.

'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

President Ramaphosa is invoking his inner Mandela for political ends, says Political Economy Analyst Daniel Silke.

Pay back what you dodged in taxes, Christo Wiese! – Sars

Pay back what you dodged in taxes, Christo Wiese! – Sars

He's been implicated in an elaborate tax-dodging scheme, says amaBhungane’s Craig McKune.

Popular articles
From Cape to Cairo: 80-year-old Julia travels to Egypt using 20-year-old car

From Cape to Cairo: 80-year-old Julia travels to Egypt using 20-year-old car

‘It took approximately 4 – 5 months because I had to make some stops on the way for repairs.' - Julia Albu, the African Conquest

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

How to make money through ‘buy-to-let’ (using very little of your own money)

How to make money through ‘buy-to-let’ (using very little of your own money)

Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".

Retirement: 8 biggest mistakes people typically make…

Retirement: 8 biggest mistakes people typically make…

The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

Join Joburgers from all walks of life come together peacefully, united in their diversity for a fun family day out.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?