Locally produced craft beer, Soweto Gold partner with Heineken

The cat is out of the bag. Soweto Gold has been bought by brewing giant Heineken.

The idea behind Soweto Gold began to ‘ferment’ in 2012 and soon after was registered as a trademark. The beer’s tagline is “Born in Soweto, brewed for all” and the long-term dream, according to co-founders Ndumiso Madlala and Josef Schmid is to go global.

Ndumiso Madlala, Brewmaster at Soweto Gold says what Heineken saw is what they had envisioned for their brand.

We saw an opportunity to collaborate on distribution, sales and marketing.

Ndumiso Madlala, Co-founder and Brewmaster at Soweto Gold

We saw an opportunity to bring craft beer to townships such as Soweto.

Ndumiso Madlala, Co-founder and Brewmaster at Soweto Gold

I want people to know that we are not selling Soweto as a destination but that we are selling the spirit of Soweto.

Ndumiso Madlala, Co-founder and Brewmaster at Soweto Gold

Soweto Brewing Co. owns and operates the Ubuntu Kraal Brewery - Home of Soweto Gold which produces the first regional township-branded clear craft beer targeting the aspiring black middle class.

In the shadow of the brewing giants, they have found an opportunity never before quenched.

To hear the rest of the interview, listen below:


Recommended

by NEWSROOM AI
Read More
Hiding inside the 'dark web' - the horrors of child pornography

Hiding inside the 'dark web' - the horrors of child pornography

Expert says says child pornography has the effect of re-abusing the victim because it always exists online.

Thousands expected to march in support of Zuma

Thousands expected to march in support of Zuma

Supporters of the former president are expected to march to the Durban High Court on Friday.

Quintessential Jozi Travel: A User's Guide

Quintessential Jozi Travel: A User's Guide

Wondering how to get around the City of Johannesburg? here are all the options.

First-ever Soweto Kota Festival

First-ever Soweto Kota Festival

Now there's a festival to celebrate the popular stuffed quarter-bread comfort food much beloved by South Africans.

Understanding the alcohol effect in umqombothi

Understanding the alcohol effect in umqombothi

Ndumiso Madlala, Soweto Gold Brewmaster, spoke to #NightTalk's Gugs and Sizwe about alcohol content in umqombothi.

"Battle of the Craft Beers"

"Battle of the Craft Beers"

Sam Cowen took a risk and gave craft beers to Primedia's resident craft beer drinkers to see which beer is the best one out there!

Popular articles
[WATCH] Viral schoolkid who cried at Bok tour attends awards with the Kolisis

[WATCH] Viral schoolkid who cried at Bok tour attends awards with the Kolisis

He was caught on camera earlier this month, bawling his eyes out when he saw the Bok squad at the start of their victory tour.

Demolition of Bank of Lisbon building in Jhb CBD to take place on Sunday

Demolition of Bank of Lisbon building in Jhb CBD to take place on Sunday

EWN reporter Mia Lindeque gives an update on the demolition plans, which include viewing of the implosion.

[VIDEO] Family take dead family member to Old Mutual after no funeral pay-out

[VIDEO] Family take dead family member to Old Mutual after no funeral pay-out

Khabazela shares tweets and Facebook posts that have gone viral.

'Pravin Gordhan is part of SAA mess, he is not a saint'

'Pravin Gordhan is part of SAA mess, he is not a saint'

Wits School of Economics and Business Science senior lecture Lumkile Mondi says the South African Airways crisis is self-created.

3 best JSE shares to buy, right now (by The Robert Group)

3 best JSE shares to buy, right now (by The Robert Group)

Devin Shutte (Head of Investments at The Robert Group) shares his stock picks of the week with Bruce Whitfield on The Money Show.

[WATCH] SABC reporter heading for danger during looting goes viral

[WATCH] SABC reporter heading for danger during looting goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

How to buy your first share (even if you only have R50, or less)

How to buy your first share (even if you only have R50, or less)

Got R50? No? Got R5? Personal finance expert Warren Ingram on how to buy shares with tiny amounts of money.

13 tips for saving hundreds (nay, thousands!) of rands each month

13 tips for saving hundreds (nay, thousands!) of rands each month

The economy is toast. Personal finance expert Warren Ingram shares 13 highly effective tips for making ends meet.