I love human nature, psychology… We are commercial psychologists.
— Mike Abel, M&C Saatchi Abel
Mediocrity can hide within complexity. You have to subject yourself to the tyranny of simplification.
— Mike Abel, M&C Saatchi Abel
Mike Abel is one of South Africa's leading marketing and communications specialists.
He has almost three decades’ experience in the industry.
In 2010, Abel cofounded M&C Saatchi Abel.
Today, many in the industry regard it as one of South Africa's top communications companies.
In 2015, Financial Mail presented M&C Saatchi Abel with its Adfocus Agency of the Year award.
The Money Show’s Bruce Whitfield interviewed Abel for his “ShapeShifter” feature.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
In every market we wash our own face.
— Mike Abel, M&C Saatchi Abel
In those days it was a choice of jail or the army. I chose the army…
— Mike Abel, M&C Saatchi Abel
There wasn’t a meaningful ad industry in Port Elizabeth to speak of.
— Mike Abel, M&C Saatchi Abel
You can shoot a rude ad in a clean way. And you can shoot a clean ad in a rude way. But you can’t shoot a rude ad in a rude way!
— Mike Abel, M&C Saatchi Abel
I loved Australia. And I loved running the group over there… My wife missed her family terribly in South Africa… After about 14 months we headed back…
— Mike Abel, M&C Saatchi Abel
We have eight companies in our group in South Africa… they are all profitable in their own right…
— Mike Abel, M&C Saatchi Abel
Our biggest client is Sun International.
— Mike Abel, M&C Saatchi Abel
It’s quite easy to sell a quality company…
— Mike Abel, M&C Saatchi Abel
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