Ad Feature, But does it work?

Branding expert Andy Rice hates KPMG’s airport ads

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week’s “hero” is an ad of a construction firm he saw on a bakkie that read: “Patel and Singh - You've tried the cowboys, now try the Indians."

Rice gave KPMG’s airport ads the thumbs-down.

For more detail; listen to the interview in the audio below.

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