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LISTEN: Road Agency explains offensive ad that pokes fun at 'bogus' Sangomas

11 October 2017 9:57 AM
Tags:
RTMC
Road Traffic Infringement Agency
Traffic fines
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Listeners were offended by how the advert portrays traditional beliefs and practices.

On Monday, some listeners complained about an advert by the Road Traffic Infringement Agency (RTIA) which aired on 702's Breakfast Show.

Listeners were offended by how the advert portrays traditional beliefs and practices.

The RTIA explains why it made this advert and the message it wants to put across.

The agency says the advert is meant to make people aware of fake prophets.

Stephen Grootes speaks to Japh Chuwe CEO at the Road Traffic Infringement Agency and Professor David Mosomo, Deputy Chairperson at the CRL Rights Commission.

What we have done is to take a humorous step at some of the widely reported shenanigans that are done by so called traditional healers or bogus prophets that misuse the good integrity of those cultural or religious beliefs.

Japh Chuwe, CEO at the Road Traffic Infringement Agency

If you want to take the issue about Road Traffic management into the center stage of public discourse you want to be able to position it in a way that people are able to find resonance in it.

Japh Chuwe, CEO at the Road Traffic Infringement Agency

He says so far no complaints have been received and that this is the first of a series of advertisements.

Mosomo says there is no problem with the advert.

What is interesting about this advert is that it seeks to alert communities to differentiate between authentic and bogus religious personalities.

David Mosomo, Deputy Chairperson at the CRL Rights Commission

To hear more on this discussion, listen here....


11 October 2017 9:57 AM
Tags:
RTMC
Road Traffic Infringement Agency
Traffic fines
advertisement

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