rina-chungajpg

Rina Chunga takes the lead in the African-print industry

Designer Rina Chunga, the founder of Rich Factory, started her business as a student trying to make extra money while studying fashion at the London International School of Fashion (LISOF) in 2009, using Zambian prints to make clothing.

“I’m originally from Zambia, so producing contemporary African designs was a natural fit for me."

After graduating from design school, and having always loved and worn African-print fabric, Chungshe saw an opportunity in the market for authentic African-print designs, she snatched the opportunity with both hands and began developing her business Rich Factory.

I love how Africans are proud of their heritage and embracing their roots. That became a pushing point for me, and I have the clothes to back it up

Rina Chunga, fashion designer Rich Factory

Custom-made pieces are crafted in-house by Chunga, while the ready-to-wear items are made at a factory in Johannesburg.

She says that authenticity is what makes her designs unique. Chunga handles the prints with respect and plays with modern structure and shapes that aren’t usually seen in African-print designs.

Social media has been a big marketing tool for Rich Factory. The designs have been worn on red carpets around the world by the likes of Nomzamo Mbatha who Chunga says has given her brand a lot of traction.

Dress by: @brandthreesixty in collaboration with @richfactory #MyZuluLoveLetter

Dressing her for the Cannes red-carpet was awesome. Seeing ‘my baby’ at an international event was definitely one of the highlights of the business.

Rina Chunga, fashion designer Rich Factory

What sets Rich Factory apart is first of all the fabrics that I use: the chitenge fabric. These are the fabrics that we’ve grown up wearing. I know more about them than most people, so I treat them in a certain way that other people might not. Luckily in South Africa, most people do also get their fabrics from one supplier, and I’m lucky enough to still have my family send me down fabrics from Zambia so that already gives me a unique print.

Rina Chunga, fashion designer Rich Factory

Rich Factory’s prices range from R600 to R 3 500, depending on how intricate the design is. Check out the store at Corner 4th Avenue & 11th Street, Parkhurst


Recommended

by NEWSROOM AI
Read More
Documentary captures vibrant energetic Jozi street art

Documentary captures vibrant energetic Jozi street art

Respected sub-culture writer and filmmaker King ADZ has made a documentary that looks at the rise of street art.

Lauren Opia's haunting eye illustrations across Jozi

Lauren Opia's haunting eye illustrations across Jozi

The 19-year-old graffiti artist was born in Johannesburg and has lived in the city her entire life.

Quintessential Jozi Travel: A User's Guide

Quintessential Jozi Travel: A User's Guide

Wondering how to get around the City of Johannesburg? here are all the options.

First-ever Soweto Kota Festival

First-ever Soweto Kota Festival

Now there's a festival to celebrate the popular stuffed quarter-bread comfort food much beloved by South Africans.

Ponte remains an iconic structure on the Jozi skyline

Ponte remains an iconic structure on the Jozi skyline

The familiar circular building is one of the most controversial architectural spaces in Johannesburg.

Joziburg is home to cool creatives

Joziburg is home to cool creatives

Find out more about Johannesburg's freshest new venue.

Bassline still alive and kicking as an events company

Bassline still alive and kicking as an events company

The iconic music club closed its doors but has been reborn hosting events around Jozi.

5 of the best cycling trails in Jozi

5 of the best cycling trails in Jozi

For those who love the wilderness-feel in a big city, here are some great trails to explore in and around Johannesburg.

Popular articles
Eskom to destroy 90 000 mining jobs, warns Minerals Council SA

Eskom to destroy 90 000 mining jobs, warns Minerals Council SA

The Money Show’s Bruce Whitfield interviews Henk Langenhoven, Chief Economist at Minerals Council South Africa.

NG Kerk minister condemned for showing solidarity with Christchurch victims

NG Kerk minister condemned for showing solidarity with Christchurch victims

NG Kerk dominee Riaan de Villiers says he was told he is not allowed to call Muslims our brother and sisters, and children of God.

'South African society even more unequal than under apartheid'

'South African society even more unequal than under apartheid'

Independent consultant at the Thabo Mbeki Foundation Professor Barney Pityana blames political leadership for the moral decay.

[WATCH] Chaos as suicidal SA pilot crashes plane into clubhouse

[WATCH] Chaos as suicidal SA pilot crashes plane into clubhouse

Khabazela shares tweets and Facebook posts that have gone viral.

Government allocates R967 million to settle students historic debt

Government allocates R967 million to settle students historic debt

Minister Naledi Pandor says the money is specifically for those students who were funded under the previous NSFAS scheme.

Paramedics fear for their lives as attacks on EMS crews continue

Paramedics fear for their lives as attacks on EMS crews continue

An ambulance crew was held at gunpoint, assaulted and robbed of their belongings while on a call out in Khayelitsha.

Best way to invest the jackpot if you win the lotto

Best way to invest the jackpot if you win the lotto

More than 70% of lotto winners go broke, warns Warren Ingram, a personal financial advisor at Galileo Capital.