Log onto any social media platform and you will see #MeToo.
What started as a call by American actress Alyssa Milano - who in the wake of public allegations of sexual misconduct against producer Harvey Weinstein - took to Twitter urging all women who had been a victim of sexual harassment, to post #MeToo on their social media walls.
On Friday 13th, 702 and Cape Talk show host, Eusebius McKaiser, hosted a conversation about catcalling, asking why it is that men think it is okay to call out to women they don't know, and what the impact is on girls and women.
"It's not the job of girls and women to tell us to stop doing it, we must just stop doing it as men, full stop."— Eusebius McKaiser, Talk Show Host
Locally the campaign has been gaining momentum too; South African actress Florence Masebe has thrown her weight behind the campaign, as well as singer Lungi Naidoo.
Being catcalled on the streets, being made to feel uncomfortable in the workplace, at parties or even in public spaces is an every day occurrence for women.
The surge of support for the campaign, which comes from women of all ages across the world, indicates a stark reality: every woman has either experienced or will experience sexual harassment in their lifetime, and we need to do something about it.
Women are posting #MeToo on their social media feeds and detailing how they have been abused in some way or the other, whether in everyday life, in the workplace, abuse at the hands of family and friends and harassment they face daily.#MeToo Tweets
This article first appeared on LeadSA : Why #MeToo matters