'Media must get it right, be credible and develop a relationship of trust'

Sanef deputy chair and EWN group editor-in-chief, Katy Katopodis says as we mark Media Freedom Week and the 40th anniversary of Black Wednesday, South Africa has a lot to celebrate.

Wednesday 20 October 1977 was named Black Wednesday after the apartheid government arrested, detained and banned Black Consciousness Movement aligned activists and shut down three newspaper publications involved in anti-apartheid activism.

If we look at it in the context of Africa, yes we have a lot to celebrate, however, we've got some very worrying signs and trends that are currently facing the South African media.

Katy Katopodis, EWN group editor-in-chief

It is all about getting it right, being credible and developing a relationship of trust with your audience.

Katy Katopodis, EWN group editor-in-chief

The media is going to get things wrong because our newsrooms are not filled with computers, they are filled with human beings. Our big test is how we respond to all those inaccuracies and the incorrect stories that go out.

Katy Katopodis, EWN group editor-in-chief

If we correct them very quickly, if we are fair and balanced in the way that we report and that we can say sorry when things go wrong, for me that's our big test for credibility.

Katy Katopodis, EWN group editor-in-chief

To hear the rest of the interview, listen below:


This article first appeared on CapeTalk : 'Media must get it right, be credible and develop a relationship of trust'


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