Absa Game Changers with 702: 'Growth isn't going to come from big corporates'

Absa Game Changers with 702 is celebrating entrepreneurs who turn bright ideas into successful businesses. Over the next months, we will be highlighting businesses that have changed the game.

Head of Business Banking Customer Segments and Sectors at Absa, Brienne Van der Walt chats to Bongani about why the bank chose to get behind this initiative.

We all know as a collective that the future of prosperity in South Africa, and in the wider continent, sits with getting as many businesses to start up, to grow, to prosper, and to employ people - and that's why we got involved in this.

Brienne Van der Walt, Head of Business Banking Customer Segments and Sectors at Absa

Entrepreneurship in South Africa is absolutely critical he says.

The future growth is not going to come from large corporates. I think that is a fairly stagnant space in terms of employment growth, in terms of income growth, in terms of a tax paying growth.

Brienne Van der Walt, Head of Business Banking Customer Segments and Sectors at Absa

It will come from the small and medium enterprises, he says.

That's why we need to help get them started, and we want to encourage them to act on their instincts.

Brienne Van der Walt, Head of Business Banking Customer Segments and Sectors at Absa

He says Absa will be beside these entrepreneurs providing world-class products and services - both financial support as well as guidance in order to do better business and prosper.

They need to show passion and also be willing for us to help them identify their blind spots.

Brienne Van der Walt, Head of Business Banking Customer Segments and Sectors at Absa

Take a listen to what the Absa Game Changers will involve:


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