Technobyte: What makes Lego toys so successful online

When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page.

Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views.

The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

www.bcxdisrupt.com

Fitbit has taken a giant leap forward with the latest fitness device the Ionic. It features a built in GPS, continuous heart tracking, wireless and Bluetooth functionality and the new watch can now store music.

The watch is stylish and can now be paired to wireless headsets enabling a user to get real time guidance almost like a “personal trainer in your ears”. The watch has a 3-4 day battery life and is also water resistant.

www.fitbit.com

AlphaGo Zero is the latest evolution of AlphaGo, the first computer program to defeat a world champion at the ancient Chinese game of Go. Zero is even more powerful and is arguably the strongest Go player in history. Previous versions of AlphaGo initially trained on thousands of human amateur and professional games to learn how to play Go.

AlphaGo Zero skips this step and learns to play simply by playing games against itself, starting from completely random play. In doing so, it quickly surpassed human level of play and defeated the previously published champion-defeating version of AlphaGo by 100 games to 0.

deepmind.com


Recommended

by NEWSROOM AI
Read More
Should the state have the final decision on assisted suicide?

Should the state have the final decision on assisted suicide?

UCT critical thinking lecturer Jacques Rousseau says forcing people to live in extreme pain is an insult to the dignity of life.

President Cyril Ramaphosa's new dawn is more like old Vaseline, says Eusebius

President Cyril Ramaphosa's new dawn is more like old Vaseline, says Eusebius

Eusebius McKaiser reacts to Mosebenzi Zwane, Faith Muthambi and Bongani Bongo being announced as parliamentary committee chairs.

'HR people do not make hiring decisions, it is line managers'

'HR people do not make hiring decisions, it is line managers'

Human capital development executive Edith Leeuta says organisations have not clearly defined what an entry-level job is.

Technobyte:  Kwesé Play streaming box includes Netflix for Africa

Technobyte: Kwesé Play streaming box includes Netflix for Africa

Kwesé Play streaming box reviewed, Boeing want aviation innovators and could your future medication be printed using a 3D printer?

Technobyte: Storing data on DNA

Technobyte: Storing data on DNA

A man who says he can store data on DNA, Lenovo Yoga 310 review and Apple users prepare your phones for iOS11.

Technobyte: Apple plans to unveil three new phones

Technobyte: Apple plans to unveil three new phones

Facial detection 'recognising' your sexual orientation raises ethical issues, Dell’s notebook reviewed and the latest from Apple.

Popular articles
[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

The name Mabena has become synonymous with out of step and clumsy soldiers, and it seems one made an appearance at Parliament.

President Ramaphosa makes 5 promises that, if kept, will radically transform SA

President Ramaphosa makes 5 promises that, if kept, will radically transform SA

A short summary of President Cyril Ramaphosa’s third State of the Nation Address, delivered in Parliament on Thursday.

[VIDEO] Mzansi moved by Khoi Nation praise singer at Sona

[VIDEO] Mzansi moved by Khoi Nation praise singer at Sona

For the first time, the Imbongi was Khoi, poet Bradley Van Sitters, who ushered President Ramaphosa into the National Assembly.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.

'We’re the first female impersonators to walk the red carpet at Parliament'

'We’re the first female impersonators to walk the red carpet at Parliament'

"The Constitution protects us, but not society. We’re delighted to be here as guests of the DA," said The Trolley Dollies.

How long to keep tax records available for inspection in South Africa

How long to keep tax records available for inspection in South Africa

Should you keep them "forever"? Tax expert Chris Sloane on the requirement to keep tax records available for inspection by Sars.

[WATCH] A group of men load impala carcass in taxi at Kruger National Park

[WATCH] A group of men load impala carcass in taxi at Kruger National Park

Khabazela shares tweets and Facebook posts that have gone viral.

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

The Money Show’s Bruce Whitfield interviews Simon Brown, Financial Educator at Just One Lap.