It’s quite scary how well it works, because it’s such a simple idea.
— Scott Cundill, Majestic3
The Gentle Reminders Club is an online platform that encourages ethical business behaviour when it comes to settling invoices on time, contributing to building a brand’s “reputation capital”.
A business can invite its new clients to join the club.
Upon sending them your invoice, the tool gently reminds them to pay.
It rewards prompt payment by giving the client a good rating.
If they fail to pay on time it will negatively affect their rating.
The Money Show’s Bruce Whitfield interviewed Scott Cundill.
Cundill is the owner of Majestic3, the tech partner behind The Gentle Reminders Club.
For more detail; listen to the interview in the audio below (and/or scroll down for additional quotes from it).
It uses emojis and ratings…
— Scott Cundill, Majestic3
We found a simple smiley or angry face caused people to pay.
— Scott Cundill, Majestic3
If you do not want to see a red, angry face next to your company’s name…
— Scott Cundill, Majestic3
It’s set up to get paid quicker.
— Scott Cundill, Majestic3
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