At 1.9 m, Sibusiso Ngwenya always had trouble finding pants that reached down to his ankles. His solution? Wearing colourful socks. Thus Skinny Sbu Socks was born.
Ngwenya says the business idea was born out of his height.
At school they teased me for being too tall and skinny, and my pants were not reaching down to my shoes. I had to find innovative ways to compensate for that gap between my shoes and my pants, and wearing colourful sock was the it thing for me.— Sibusiso Ngwenya, Founder of Skinny Sbu Socks
Coming from a small town in the east of Joburg, Ngwenya says one is forced to start a business as most people are unemployed. He adds that he had to look for a business idea within his reach, and since he always loved socks - that was it.
Skinny Sbu Socks started with very little and grew to the major success it is today.
I started with what I had at the time. I only had R70. I was at a mall with my mom and I went to buy 14 pairs of socks at R5 each, repackaged them and sold them for R25 each.— Sibusiso Ngwenya, Founder of Skinny Sbu Socks
Ngwenya says a major contributor to his business's success was social media. The platform helped his business grow to the point where celebrities and politician's are wearing Skinny Sbu Socks.
Listen to the full interview below: