Being a very tall chap gave birth to this entrepreneur's business success

At 1.9 m, Sibusiso Ngwenya always had trouble finding pants that reached down to his ankles. His solution? Wearing colourful socks. Thus Skinny Sbu Socks was born.

Ngwenya says the business idea was born out of his height.

At school they teased me for being too tall and skinny, and my pants were not reaching down to my shoes. I had to find innovative ways to compensate for that gap between my shoes and my pants, and wearing colourful sock was the it thing for me.

Sibusiso Ngwenya, Founder of Skinny Sbu Socks

Coming from a small town in the east of Joburg, Ngwenya says one is forced to start a business as most people are unemployed. He adds that he had to look for a business idea within his reach, and since he always loved socks - that was it.

Skinny Sbu Socks started with very little and grew to the major success it is today.

I started with what I had at the time. I only had R70. I was at a mall with my mom and I went to buy 14 pairs of socks at R5 each, repackaged them and sold them for R25 each.

Sibusiso Ngwenya, Founder of Skinny Sbu Socks

Ngwenya says a major contributor to his business's success was social media. The platform helped his business grow to the point where celebrities and politician's are wearing Skinny Sbu Socks.

Listen to the full interview below:


Recommended

by NEWSROOM AI
Read More
Crowd-funding platform allows business funders to create impact and reap rewards

Crowd-funding platform allows business funders to create impact and reap rewards

The People's Fund is a springboard for innovative businesses that sees donors investing assets into budding black-owned companies.

7 Capetonian disruptors on how they changed the world of business as we know it

7 Capetonian disruptors on how they changed the world of business as we know it

Silicon Cape's ‘Disruption Can Come from Anywhere’ event will see innovators sharing how they disrupted seven industries.

Epic online tool (Gentle Reminders Club) ensures prompt payment

Epic online tool (Gentle Reminders Club) ensures prompt payment

The Money Show’s Bruce Whitfield interviews Scott Cundill, owner of Majestic3 (tech partner behind The Gentle Reminders Club).

Why 96% of small businesses fail (and what to do about it)

Why 96% of small businesses fail (and what to do about it)

The Money Show’s Bruce Whitfield interviews Raiz Corp CEO Allon Raiz who reviews “The E-Myth Revisited” by Michael E. Gerber.

South Africans Doing Great Things |  Mthabisi Ncube

South Africans Doing Great Things | Mthabisi Ncube

Wasanga Mehana talks to Mthabisi Ncube, a Pharmacy Manager at Khayelitsha Day Hospital & Business Relations Director at AugmentSA.

Popular articles
Public Protector's office accused of irregular expenditure

Public Protector's office accused of irregular expenditure

EWN reporter Bonga Dlulane says the Public Protector failed to comply with legislation when buying goods and services.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

'Some weed plants with high levels of chemicals have been linked to psychosis'

'Some weed plants with high levels of chemicals have been linked to psychosis'

Naked Scientist, Chris Smith shares his insights on some of the risks associated with smoking marijuana.

How to get rich by investing in smoking hot US and Canadian dagga shares

How to get rich by investing in smoking hot US and Canadian dagga shares

Returns of 500% are not unheard of. Is this another crypto-like bubble? Not in the least, says Financial Advisor Warren Ingram.

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

'It is quite a milestone, it is a humbling experience'

'It is quite a milestone, it is a humbling experience'

Cosatu President Zingiswa Losi says being elected is a milestone not only for the women of SA but also for the women of Africa.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

[LISTEN] 'Lesufi has been attacking Afrikaans schools since 2014'

The Freedom Front Plus says the Gauteng Education MEC has flouted school language policies and is destroying Afrikaans.