Streaming issues? Report here
702 logo Gradients 702 logo Gradients
Best of 702
00:00 - 06:00
volume_up
volume_mute

Up Next: Weekend Breakfast with Refiloe Mpakanyane
See full line-up
Best of 702
00:00 - 06:00
Home
arrow_forward
Business
fiber_manual_record
Local
fiber_manual_record
Lifestyle

SAB introduces alcohol-free ‘Castle Free’

26 October 2017 7:48 PM
Tags:
AB Inbev
Alcohol
South African Breweries
SAB
Castle Lager
Castle Free
Vaughan Croeser
alcohol free

Bruce Whitfield interviews Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

South African Breweries (SAB) and AB InBev Africa are introducing the first alcohol-free beer to be brewed in South Africa.

They will market it under the brand-name “Castle Free”.

It’ll hit the shelves mid-November.

It will be available in a limited edition 250ml sampling can, a limited edition 12-pack, a 340ml non-returnable bottle and 500ml can.

The Money Show’s Bruce Whitfield interviewed Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

Listen to the interview in the audio below (and/or scroll down for quotes from it).

It’s 100% Castle, without the alcohol.

Vaughan Croeser

It’s quite difficult to taste the difference.

Vaughan Croeser

We want to entrench a moderation culture.

Vaughan Croeser

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


26 October 2017 7:48 PM
Tags:
AB Inbev
Alcohol
South African Breweries
SAB
Castle Lager
Castle Free
Vaughan Croeser
alcohol free

Recommended

More from Business

Darkness, no electricity, load shedding

Loadshedding to be implemented from noon today - Eskom COO

10 July 2020 11:03 AM

More generating units have broken down, resulting in the utility battling to meet the high demand for electricity.

Share this:
Read More arrow_forward

wifi-internet-data-broadband-cell-phone-mobile-device-network-providers-123rf

Small Business Focus: How to get your marketing right in a shrinking media world

9 July 2020 8:38 PM

Pavlo Phitidis says focus must be on the customer group you are trying to reach. You've got to get your demographics right.

Share this:
Read More arrow_forward

broken-heart-broke-money-coins-finances-love-relationship-divorce-break-up-123rf

Personal Finance Feature: Julia - The super saver

9 July 2020 8:02 PM

Though leaving corporate to venture into tourism has been a big test of resilience, she is still happy with her decision.

Share this:
Read More arrow_forward

180710sactwu-strikejpg

SA is becoming a country of old people. Median age has risen from 23 to 27

9 July 2020 7:30 PM

Lumkile Mondi says skills and knowledge that have driven a lot of the growth in the past are going to be undermined.

Share this:
Read More arrow_forward

190430-joburg-soca-edjpg

City of Joburg tables R68.1bn budget for 2020/2021

9 July 2020 5:25 PM

This follows several delays which saw the Gauteng government throw the book at the city’s council threatening to place it under administration.

Share this:
Read More arrow_forward

Woman saving money piggy bank mask 123rf 123rfbusiness 123rflifestyle

Supersaver Julia has changed lives, and she can change yours! – Bruce Whitfield

9 July 2020 3:00 PM

Need the inspiration to save? The Money Show’s Bruce Whitfield interviews “Supersaver Julia” at around 7:15 pm tonight.

Share this:
Read More arrow_forward

200106-daniel-mminele-edjpg

Daniel Mminele on his shapeshifting career

8 July 2020 8:43 PM

Absa CEO Daniel Mminele says they had to transition very quickly within a very space of time into operating in a new normal.

Share this:
Read More arrow_forward

171227prieska-arrestjpg

Payment methods ... the good, the bad and the ugly

8 July 2020 8:14 PM

Wendy Knowler says it is expensive to issue or bank a cheque. For example, to deposit a cheque can cost well over R100.

Share this:
Read More arrow_forward

123rf A pile of two hundred rand notes, South African currency money

For the first time in SA there is a specific law on how banks treat customers

8 July 2020 7:42 PM

Caroline Da Silva of the FSCA says they will look into patterns of complaints to see how to change a bank's behaviour.

Share this:
Read More arrow_forward

Flag of Hong Kong

When business, technology and politics collide

8 July 2020 7:15 PM

The most recent example is China’s new security law introduced into Hong Kong.

Share this:
Read More arrow_forward

More from Local

zweli-mkhizejpg

UPDATE: South Africa's recoveries reach 118,232

10 July 2020 9:13 PM

There were 12,349 new infections. The total number of deaths is 3,860.

Share this:
Read More arrow_forward

Covid-19 coronavirus testing 123rf

[LISTEN] Three senior Gauteng education department officials die of COVID-19

10 July 2020 5:22 PM

Gauteng Education MEC Panyaza Lesufi shared an update on the impact of the outbreak on his department on Friday.

Share this:
Read More arrow_forward

aka-chats-about-music-personal-growth-and-lockdown-with-zwelipng

'Stay safe' warns AKA as he reveals he has coronavirus

10 July 2020 3:46 PM

The rapper urged South Africans to adhere to social distancing guidelines and to wear their masks.

Share this:
Read More arrow_forward

bandilejpg

My parents have recovered from COVID-19 - Brent Lindeque spreads the GOOD NEWS!

10 July 2020 2:07 PM

Good Things Guy founder Brent Lindeque says people tend not to focus on the number of COVID-19 recoveries that keeps going up.

Share this:
Read More arrow_forward

pdjpg

[LISTEN] How a new dictionary on stereotypes is dismantling prejudiced thinking

10 July 2020 12:04 PM

Social innovator Mbali N has created a tool designed to help people unlearn prejudiced thinking by unpacking harmful stereotypes.

Share this:
Read More arrow_forward

Darkness, no electricity, load shedding

Loadshedding to be implemented from noon today - Eskom COO

10 July 2020 11:03 AM

More generating units have broken down, resulting in the utility battling to meet the high demand for electricity.

Share this:
Read More arrow_forward

heater-coldjpg

Gauteng residents urged to be cautious when using heaters as cold front hits SA

10 July 2020 10:41 AM

Communities are being advised to be extra cautious to help the already overburdened health system.

Share this:
Read More arrow_forward

David Makhura

Gauteng Premier David Makhura tests positive for COVID-19

10 July 2020 10:30 AM

In a statement, the premier said that he had received his test results on Friday and that he was positive.

Share this:
Read More arrow_forward

Professor Salim Abdool Karim

'I would not say COVID-19 is airborne at this stage, I would want more info'

10 July 2020 8:26 AM

Professor Salim Abdool Karim says its likely virus might be airborne, but there isn't enough information on that matter.

Share this:
Read More arrow_forward

chalk-board-school-class-educationjpg

Cosas insists schools be shut down as regulations are not being adhered to

9 July 2020 5:56 PM

Grades R, 6, 7, 11 and 12 have so far returned to the classroom as part of the Basic Education Department's phased reopening.

Share this:
Read More arrow_forward

More from Lifestyle

siv-ngesijpg

Siv Ngesi: I made a conscious decision that I will never move to Joburg

10 July 2020 5:17 PM

Talented actor, dancer, comedian and activist Siv Ngesi says where there is uncomfortability that is where the growth is happening.

Share this:
Read More arrow_forward

aka-chats-about-music-personal-growth-and-lockdown-with-zwelipng

'Stay safe' warns AKA as he reveals he has coronavirus

10 July 2020 3:46 PM

The rapper urged South Africans to adhere to social distancing guidelines and to wear their masks.

Share this:
Read More arrow_forward

mary-twalajpg

WATCH LIVE: Funeral service for veteran actress Mary Twala

9 July 2020 8:29 AM

The 80-year-old passed away over the weekend at Park Lane hospital in Johannesburg.

Share this:
Read More arrow_forward

magazinejpg

#Magazines: 'There are definite losses and gains in the move to digital'

8 July 2020 12:05 PM

Clement Manyathela speaks to experts about the evolution of the magazine industry.

Share this:
Read More arrow_forward

Covid-19 insurance 123rf 123rfbusiness 123rflifestyle 123rfpersonalfinance

Shareholder activists grill Santam about 'business interruption insurance'

7 July 2020 6:47 PM

The lockdown did it – not the pandemic – so we can’t pay, argues Santam. Bruce Whitfield interviews Tracey Davies of Just Share.

Share this:
Read More arrow_forward

191111capetown2jpg

Authorised Siya Kolisi biography coming in 2021

7 July 2020 2:52 PM

The book does not yet have a title but will be published next year, ahead of the forthcoming Lions tour to South Africa in 2021.

Share this:
Read More arrow_forward

Aisha Pandor SweepSouth Alen Ribic

Job won’t make you rich. You must earn in your sleep - Aisha Pandor, SweepSouth

6 July 2020 8:39 PM

Bruce Whitfield talks to SweepSouth cofounder Aisha Pandor about her attitude to money (hopes and fears, successes and failures).

Share this:
Read More arrow_forward

Frog in a pot

Are we boiling frogs? And why do SUV drivers look so confused, asks Tom Eaton

6 July 2020 8:18 PM

The Money Show’s Bruce Whitfield interviews columnist Tom Eaton about his new book, "Is it me, or is it getting hot in here?"

Share this:
Read More arrow_forward

pitika-ntuli-exhibitionjpg

[LISTEN] Professor Pitika Ntuli on the inspiration behind his latest exhibition

6 July 2020 4:05 PM

The exhibition comprises of 45 pieces sculpted from bone.

Share this:
Read More arrow_forward

covid-19 coronavirus South Africa lockdown 123rf

[LISTEN] The psychology behind breaking lockdown regulations

6 July 2020 12:34 PM

Clement Manyathela speaks to clinical psychologist Ruth Ancer about the reasons why some people may be refusing to social distance

Share this:
Read More arrow_forward