Streaming issues? Report here
Temp 702 logo 1000 x 1000 2020 Temp 702 logo 1000 x 1000 2020
Best of 702
00:00 - 06:00
volume_up
volume_mute

Up Next: Weekend Breakfast with Refiloe Mpakanyane
See full line-up
Best of 702
00:00 - 06:00
Home
arrow_forward
Business
fiber_manual_record
Local
fiber_manual_record
Lifestyle

SAB introduces alcohol-free ‘Castle Free’

26 October 2017 7:48 PM
Tags:
AB Inbev
Alcohol
South African Breweries
SAB
Castle Lager
Castle Free
Vaughan Croeser
alcohol free

Bruce Whitfield interviews Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

South African Breweries (SAB) and AB InBev Africa are introducing the first alcohol-free beer to be brewed in South Africa.

They will market it under the brand-name “Castle Free”.

It’ll hit the shelves mid-November.

It will be available in a limited edition 250ml sampling can, a limited edition 12-pack, a 340ml non-returnable bottle and 500ml can.

The Money Show’s Bruce Whitfield interviewed Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

Listen to the interview in the audio below (and/or scroll down for quotes from it).

It’s 100% Castle, without the alcohol.

Vaughan Croeser

It’s quite difficult to taste the difference.

Vaughan Croeser

We want to entrench a moderation culture.

Vaughan Croeser

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


26 October 2017 7:48 PM
Tags:
AB Inbev
Alcohol
South African Breweries
SAB
Castle Lager
Castle Free
Vaughan Croeser
alcohol free

More from Business

More from Local

More from Lifestyle