How lessons learned will make hosting the 2023 Rugby World Cup worth it

World Rugby says South Africa is the preferred candidate for hosting the Rugby World Cup in 2023.

The recommendation will now be put to the vote of the World Rugby Council in London on 15 November.

The Money Show’s Bruce Whitfield interviewed Independent Sport Sponsorship Consultant James Monteith.

Monteith says the lessons South Africa has learned from previously hosting big sports events will make hosting the Rugby World Cup in 2023 worth it.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

Any mega-event is an ideal opportunity for a country to market itself globally.

James Monteith

We don’t need to build stadiums. That’s what makes our bid so attractive.

James Monteith

We could run one of the most profitable tournaments the IRB has ever seen.

James Monteith

It’s a world cup we can afford.

James Monteith

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