[LISTEN] 'I think alcohol free beer will come in handy this festive season'

South African Breweries (SAB) and AB InBev Africa have introduced the first alcohol-free beer to South Africans.

The new beer is called “Castle Free”.

Producer of the Azania Mosaka show, Jonathan Fairbairn cannot fathom why anyone would want to consume alcohol free beer and jokingly advises they rather drink water or a soft drink.

I am all for the alcohol-free beer. I love beer and how it tastes but at times I feel the alcohol percentage is too high on some beers.

Terrence, caller

I participated in 'Ocsober' and found myself craving beer. I then tried alcohol-free beer and I loved it, it was delightful. I'm definitely for even though I love a cold draught.

TC, caller

I think the alcohol free beer will come in handy this festive season. Imagine me driving and being stopped by cops, I'd confidently ask them to hold my alcohol free beer while i get my license.

Charles, caller

During the open line discussion, Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries phoned in to the show. He says the response to their Castle Free beer has been incredible while there are still those who cannot fully grasp the need for an alcohol free beer.

Castle has always been about sociability and bringing South Africans together - that is the brands purpose says Croeser.

We are absolutely committed to driving a culture of moderation. We want every single experience with a beer to a positive one. Castle Free will be introducing pacer packs that will be sold with the regular castle to encourage consumers to the castle free in between the normal beer.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

Take a listen the rest of the open line in the clip below:


Recommended

by NEWSROOM AI
Read More
[WATCH] Gugu Shezi to perform at the #SbJOJ21

[WATCH] Gugu Shezi to perform at the #SbJOJ21

Shezi joined Azania Mosaka for this week's 702 Unplugged.

[LISTEN] Azania Mosaka in conversation with US Airforce Band Touch N' Go

[LISTEN] Azania Mosaka in conversation with US Airforce Band Touch N' Go

The United States Air Forces in Europe Band, Touch N’ Go is in South Africa.

SAB introduces alcohol-free ‘Castle Free’

SAB introduces alcohol-free ‘Castle Free’

Bruce Whitfield interviews Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).

Locally produced craft beer, Soweto Gold partner with Heineken

Locally produced craft beer, Soweto Gold partner with Heineken

Ndumiso Madlala, Brewmaster at Soweto Gold explains that Heineken understood what they had envisioned for their brand.

Benoni's first craft Bar

Benoni's first craft Bar

The Green Craft Bar, located at the Benoni Country Club is a relaxed spot for beer lovers.

SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
[LISTEN] New Visa regulations could change the face of South African tourism

[LISTEN] New Visa regulations could change the face of South African tourism

Lecturer at TUT's Dept of Tourism, Unathi Henama says that the tourism sector is at the center of the economic policies in SA.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

How to get rich by investing in smoking hot US and Canadian dagga shares

How to get rich by investing in smoking hot US and Canadian dagga shares

Returns of 500% are not unheard of. Is this another crypto-like bubble? Not in the least, says Financial Advisor Warren Ingram.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

'Fasting is one of the most powerful tools for healing'

'Fasting is one of the most powerful tools for healing'

Nutritional Scientist and Founder of Life Science Clinic Dr Charlotte Prout-Jones chats to Azania about the benefits of fasting.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

What Heritage Day means to South Africans

What Heritage Day means to South Africans

Stephen Grootes discusses what Heritage Day means to South Africans and whether as south Africans do we have a common heritage.