Irish whiskey: why it’s spelt with an ‘e’ (and more you don't know about it)

The Money Show’s Bruce Whitfield (broadcasting from the “Whisky and Spirit Live” festival at the Sandton Convention Centre) interviewed Michael Cowman, Ambassador at Irish Pot Stills of Midleton.

Cowman told him there are things about Irish whiskey most people probably don’t know.

For example:

  • Why is Irish whiskey spelled with an “e”?

  • What are the traditional differences bewteen Irish whiskey and Scotch?

  • How many distilleries are there in Ireland?

  • Why isn’t Irish whiskey a bigger global category?

  • What do people drink in Ireland?

  • Where does the future growth for Irish whiskey lie?

  • What’s the most exciting thing about Irish whiskey right now?

For more detail (and a great education in all things Irish whiskey); listen to the interview in the audio below.

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