France has always been the world’s biggest market for whisky.— David Roussier
We expose the public to what whisky tastes like when it’s been aged for a very long time.— Shauna Jennens
When Johnnie Walker was sold in 18 markets around the world, Coca-Cola was only sold in three!— Donald Colville
Whitfield (broadcasting from the “Whisky and Spirit Live” festival at the Sandton Convention Centre) interviewed Donald Colville (Global Ambassador for Malts and Reserves at Diageo), Shauna Jennens (Ambassador at The Dalmore) and David Roussier (Owner at Wareghem Distillery).
Colville comes from a family with deep roots in whisky distilling, mainly through operating a supplier to the Johnnie Walker blends.
He is one of Diageo’s foremost experts on all 28 of their single malt distilleries and related sites.
Whitfield asked him about growing up in in Campbeltown in Scotland and his life in the whisky business.
Colville is a “Keeper of the Quaich”, an exclusive and international society founded by the leading Scotch Whisky Distillers to honour those around the world who recognise the nobility of Scotch Whisky by working, writing or speaking on its behalf.
Whitfield was interested to hear from Jennens what it’s like to be a woman in the world of whisky.
After moving to The Dalmore in 2010, she has been instrumental in creating a distillery experience that befits one of the world’s most distinguished single malts.
She travels extensively to promote The Dalmore to discerning audiences worldwide.
Whitfield questioned Roussier on what it takes to run a whisky distillery.
Roussier sells about 25 000 cases per year.
His biggest market is France, where he is based.
Exports make up 20% of his business, with Germany being his biggest export market.
For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).
Johnnie Walker is the world’s number one Scotch whisky.— Donald Colville
The most expensive spirits that has ever passed my lips cost 100 000 pounds.— Donald Colville
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
The Money Show’s Bruce Whitfield interviews Marc Wachsberger, Managing Director and founder of The Capital Hotel and Apartments.
Bruce Whitfield interviews Mokoena, single mother of Refiloe, the inspiration behind her businesses, including "Eleven28 Gin".
Bruce Whitfield interviews Itumeleng Kgaboesele, co-founder and CEO of investment holding company Sphere Holdings.
Bruce Whitfield interviews John Oliphant, former Principal Executive Officer at the Government Employees Pension Fund.
The Money Show’s Bruce Whitfield interviews Pillai for his weekly (on a Wednesday) “ShapeShifter” feature.
"We must invest in companies that can absorb South Africa’s abundance of unskilled labour," says Exxaro’s former CEO Sipho Nkosi.
Breytenbach was one of 12 candidates shortlisted for the position.
The Money Show’s Bruce Whitfield interviews Telkom Group CEO Sipho Maseko.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about Merc's stirring new ad.
State Security Minister, Dipuo Letsatsi-Duba, has announced that all agents and staff of SSA will be re-vetted.
Bruce Whitfield interviews analyst Chris Gilmour about his attitude toward money (hopes and fears, successes and failures, etc.).
Steinhoff’s Web of Deception: An Explainer with Financial Mail journalist Warren Thompson.