France has always been the world’s biggest market for whisky.— David Roussier
We expose the public to what whisky tastes like when it’s been aged for a very long time.— Shauna Jennens
When Johnnie Walker was sold in 18 markets around the world, Coca-Cola was only sold in three!— Donald Colville
Whitfield (broadcasting from the “Whisky and Spirit Live” festival at the Sandton Convention Centre) interviewed Donald Colville (Global Ambassador for Malts and Reserves at Diageo), Shauna Jennens (Ambassador at The Dalmore) and David Roussier (Owner at Wareghem Distillery).
Colville comes from a family with deep roots in whisky distilling, mainly through operating a supplier to the Johnnie Walker blends.
He is one of Diageo’s foremost experts on all 28 of their single malt distilleries and related sites.
Whitfield asked him about growing up in in Campbeltown in Scotland and his life in the whisky business.
Colville is a “Keeper of the Quaich”, an exclusive and international society founded by the leading Scotch Whisky Distillers to honour those around the world who recognise the nobility of Scotch Whisky by working, writing or speaking on its behalf.
Whitfield was interested to hear from Jennens what it’s like to be a woman in the world of whisky.
After moving to The Dalmore in 2010, she has been instrumental in creating a distillery experience that befits one of the world’s most distinguished single malts.
She travels extensively to promote The Dalmore to discerning audiences worldwide.
Whitfield questioned Roussier on what it takes to run a whisky distillery.
Roussier sells about 25 000 cases per year.
His biggest market is France, where he is based.
Exports make up 20% of his business, with Germany being his biggest export market.
For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).
Johnnie Walker is the world’s number one Scotch whisky.— Donald Colville
The most expensive spirits that has ever passed my lips cost 100 000 pounds.— Donald Colville
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Bruce Whitfield interviews Smart who, at the age of 52, is retiring, and looking forward to a more “purposeful” second life.
He may just be the world's biggest Madonna fan! Bruce Whitfield interviews Chauke for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Jekyll & Hide founder Bernard Bultemeier for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Head, a man with an extremely tough – and vitally important – job.
The Money Show’s Bruce Whitfield interviews FitChef founder Wayne Kaminsky.
Bruce Whitfield interviews Maluleke – the first black woman to lead a South African bank.
Johannesburg father, Chris says he had just come back from work when he walked in on an employee raping his 17 year old daughter.
Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
Zuma says he cannot be expected to act against Minister Bathabile Dlamini on social grants matter now before the ConCourt.
Commission says investigation into food and agro processing companies is important because of high levels of inequality in SA.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?