'Pay-as-you-go' style of Cell C's new streaming service may gain mass appeal

Tech expert Arthur Goldstuck says the price structure and payment model of Cell C’s new entertainment platform may draw in more South Africans.

The mobile network is set to launch its own content portal, titled 'Black'.

Read: Cell C launches its own entertainment platform

The platform will offer users sport, kids entertainment, music, video on demand and live TV.

It is open to all South Africans, not only Cell C subscribers.

Video packages will range from R5 per day to R389 per month on Black.

Here are some of the monthly packages on offer:

  • HD movie purchase – from R49 to R169
  • streaming service – R99 per month
  • all-inclusive service – R389 per month for access to everything on the platform
  • sports service – R5 for 24 hours of sports

Users can pay via credit card , alternatively Cell C subscribers can buy and rent content using prepaid airtime.

You don't have to have credit card or have [an extensive] credit record.

Arthur Goldstuck, MD of World Wide Worx

You can pay with EFT or vouchers. You can also use it on a 'pay-as-you-go' basis without a massive upfront subscription fee.

Arthur Goldstuck, MD of World Wide Worx

There's always room for another player in the market, if they can reach the market and give it what it wants.

Arthur Goldstuck, MD of World Wide Worx

He says alternative streaming services such as Netflix and Showmax have proven that there is room for other competitors.

Cell C hopes the pricing will make video on demand more accessible to the majority of South African consumers.

The service will be launched on November 14.

Curious? Find our more about Cell C's new offering:


This article first appeared on CapeTalk : 'Pay-as-you-go' style of Cell C's new streaming service may gain mass appeal


Recommended

by NEWSROOM AI
Read More
DA's WC premier candidate Alan Winde to hit campaign trail for 2019 elections

DA's WC premier candidate Alan Winde to hit campaign trail for 2019 elections

The DA's Western Cape premier candidate says he will get started on a campaign for the DA to win next year's provincial election.

FNB never met with ANC or the inter-ministerial commission over Gupta accounts

FNB never met with ANC or the inter-ministerial commission over Gupta accounts

Eyewitness News reporter Gia Nicolaides gives a summary of today proceedings at the Zondo commission.

I'll try my level best to unite the caucus, says CT's mayor-elect Dan Plato

I'll try my level best to unite the caucus, says CT's mayor-elect Dan Plato

Western Cape Community Safety MEC Dan Plato is set to become Cape Town's next mayor. He briefly discusses future plans.

Home loan rejected? That's where Rent2Buy comes in

Home loan rejected? That's where Rent2Buy comes in

The homeownership concept seeks to provide ordinary South Africans with the opportunity of owning their own property.

Cape Town drivers are the safest in SA, claims report

Cape Town drivers are the safest in SA, claims report

The report was compiled using the cross-sectional data of Discovery members living in six main metros for the past three years.

Springboks unlikely to get within 15 points of All Blacks side, says analyst

Springboks unlikely to get within 15 points of All Blacks side, says analyst

The New Zealand team will face the Springboks for the Rugby Championship clash in Wellington on Saturday and it doesn't look good.

Popular articles
Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

Tax ombud to probe Sars – yet again - after taxpayers complain

Tax ombud to probe Sars – yet again - after taxpayers complain

The Money Show’s Bruce Whitfield interviews Adv. Eric Mkhawane, CEO at the Office of the Tax Ombud.

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

International law enforcement expert and former Drug Unit Commander Lobo das Neves says ruling opens a different can of worms.

Comair reports record earnings, 72nd profitable year in a row – a world record!

Comair reports record earnings, 72nd profitable year in a row – a world record!

Recession, soaring fuel costs and surplus capacity - yet profits keep coming! Bruce Whitfield interviews Comair CEO Erik Venter.

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.