The Science Of ...

Cheap flights to exotic destinations... no travel agent required!

You don’t need to go to the travel agent. You can just book it online.

Ross Kata, Expedia

We have a business called ‘HomeAway’, which is competing with Airbnb.

Ross Kata, Expedia

Online travel is the single largest component of e-commerce, according to Forrester Research.

Examples of websites with travel reviews and bookings include Expedia, TripAdvisor and Priceline.

The Money Show’s Bruce Whitfield interviewed Ross Kata (Expedia Area Manager for Africa, Indian Ocean and Israel) for his weekly “The Science Of” feature.

Kata discussed the ins and outs of online travel.

Expedia is an American travel company that owns and operates several global online travel brands.

It operates about 200 travel booking websites in about 75 countries.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We partner well with the travel agencies in South Africa.

Ross Kata, Expedia

Travelstart is probably the leaders in South Africa amongst aggregation sites.

Ross Kata, Expedia

We try and use price as the first lever… Sometimes it works, but it’s not consistent…

Ross Kata, Expedia

We’ve seen how our Braamfontein reservations have picked up.

Ross Kata, Expedia

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


Recommended

by NEWSROOM AI
Read More
Take a look inside BMW South Africa’s high-tech X3 producing factory

Take a look inside BMW South Africa’s high-tech X3 producing factory

The Rosslyn plant makes 15 BMW X3 SUVs per hour for export around the world. Bruce Whitfield interviews BMW SA's, Tim Abbott.

Every Tom, Dick and Harriet wants a Harley Davidson (prices start at R89 900)

Every Tom, Dick and Harriet wants a Harley Davidson (prices start at R89 900)

The Money Show’s Bruce Whitfield interviews Fanie Haarhoff, Harley Davidson South Africa Dealer Principal.

Sneakers as investment? You bet! Yours may be worth more than you paid for it

Sneakers as investment? You bet! Yours may be worth more than you paid for it

The Money Show’s Bruce Whitfield interviews Tebogo Mogola, co-founder and Director at Sneaker Exchange Expo.

New online shopping website launches. Everything available is South African

New online shopping website launches. Everything available is South African

It just became easier than ever to buy local when shopping online. Bruce Whitfield interviews Proudly SA’s Eustace Mashimbye.

'No R10 coin yet. But it’ll be smaller than the R5 when it comes'

'No R10 coin yet. But it’ll be smaller than the R5 when it comes'

The Money Show’s Bruce Whitfield interviews South African Mint Managing Director Tumi Tsehlo.

'New law threatens to wipe out vaping in South Africa'

'New law threatens to wipe out vaping in South Africa'

The Money Show’s Bruce Whitfield interviews Zodwa Velleman, CEO at the Vapour Product Association of South Africa.

Popular articles
I worked for that money! - Robert Madzonga (VBS shareholder Vele Investments)

I worked for that money! - Robert Madzonga (VBS shareholder Vele Investments)

The Money Show’s Bruce Whitfield interviews Madzonga, who claims innocence and that Chairperson Tshifhiwa Matodzi lied to him.

Take a look inside BMW South Africa’s high-tech X3 producing factory

Take a look inside BMW South Africa’s high-tech X3 producing factory

The Rosslyn plant makes 15 BMW X3 SUVs per hour for export around the world. Bruce Whitfield interviews BMW SA's, Tim Abbott.

The sun sets on Zimbabwe’s new dawn as inflation hits 155%

The sun sets on Zimbabwe’s new dawn as inflation hits 155%

Here we go again… The Money Show’s Bruce Whitfield interviews Africa Connected Host Lee Kasumba.

Pick n Pay sells most groceries in 5 years

Pick n Pay sells most groceries in 5 years

Recession? What recession? The Money Show’s Bruce Whitfield interviews Pick n Pay CEO, Richard Brasher.

Support for #CherlyZondi as she wraps up her testimony against Tim Omotoso

Support for #CherlyZondi as she wraps up her testimony against Tim Omotoso

Wits Institute For Social Economic Research research associate Lisa Vetten looks at how witnesses cope on the witness stand.

Sanral considers new measures to 'aggressively' tackle Gauteng e-toll defaulters

Sanral considers new measures to 'aggressively' tackle Gauteng e-toll defaulters

Discussions between Sanral, and the Ministers of Finance and Transport have apparently reached an advanced stage.

'The EFF presser was about blaming Pravin Gordhan'

'The EFF presser was about blaming Pravin Gordhan'

Eyewitness News reporter Clement Manyathela gives a summary of what came out of the EFF presser.

'Racism is a daily thing in Hartbeespoort'

'Racism is a daily thing in Hartbeespoort'

Hartbeespoort Community Development Initiative spokesperson Russel Baloyi talks about racism in the community.