The Science Of ...

Cheap flights to exotic destinations... no travel agent required!

You don’t need to go to the travel agent. You can just book it online.

Ross Kata, Expedia

We have a business called ‘HomeAway’, which is competing with Airbnb.

Ross Kata, Expedia

Online travel is the single largest component of e-commerce, according to Forrester Research.

Examples of websites with travel reviews and bookings include Expedia, TripAdvisor and Priceline.

The Money Show’s Bruce Whitfield interviewed Ross Kata (Expedia Area Manager for Africa, Indian Ocean and Israel) for his weekly “The Science Of” feature.

Kata discussed the ins and outs of online travel.

Expedia is an American travel company that owns and operates several global online travel brands.

It operates about 200 travel booking websites in about 75 countries.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We partner well with the travel agencies in South Africa.

Ross Kata, Expedia

Travelstart is probably the leaders in South Africa amongst aggregation sites.

Ross Kata, Expedia

We try and use price as the first lever… Sometimes it works, but it’s not consistent…

Ross Kata, Expedia

We’ve seen how our Braamfontein reservations have picked up.

Ross Kata, Expedia

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