Black Friday… shops don’t actually make ‘new’ money

Every year Black Friday shoppers act like crazed lunatics.

But, do shops actually make money on this day?

Ray White interviewed Boston Consulting Group South Africa MD Stefan Salzer.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

All of them [retailers] are placing a lot of bets, and a lot of hope, on Black Friday.

Stefan Salzer, Boston Consulting Group

It’s really about putting some of Christmas earlier into the books.

Stefan Salzer, Boston Consulting Group

All the online stores believed they were ready… but they buckled under the load… it just shows you how big Black Friday is…

Stefan Salzer, Boston Consulting Group

Clearly, we’re all embracing Black Friday in South Africa.

Stefan Salzer, Boston Consulting Group

It’s not new money going into the market… it’s simply Christmas spending…

Stefan Salzer, Boston Consulting Group

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