Business Books

How to punch above your weight and turn your size into an unfair advantage

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In some ways it's not fair that your small business has to compete with richer, well established juggernauts. However, your size can be a huge advantage if you’re able to adapt and innovate faster than your larger rivals, says Sam Hazledine, author of “Winning the Unfair Fight”.

Hazledine, Ernst & Young’s Entrepreneur of the Year, knows what he’s talking about. His own startup, MedRecruit, grew from nothing into a business with a turnover of more than R240 million.

In “Unfair Fight” he teaches entrepreneurs how to punch way above their weight.

This is not your average “You can do it!” business book as it provides an actual, practical system based on real experience.

Listen to the audio and/or watch the videos (scroll down) in which Hazledine discusses “Winning the Unfair Fight”.

Success lies at the intersection between mindset and action. The first part of the book focuses on creating the right mindset, so you don’t feel like the underdog.

Sam Hazledine, author of “Winning the Unfair Fight”

Research proves that, when the little guy uses unconventional tactics, he'll win two thirds of the time.

Sam Hazledine, author of “Winning the Unfair Fight”

I’m very much inspired by Richard Branson. He maintains an unconventional approach even though he’s now become very big. It’s the same with Apple.

Sam Hazledine, author of “Winning the Unfair Fight”

Utilising your own personality in your marketing is a large advantage small business owners have.

Sam Hazledine, author of “Winning the Unfair Fight”

I wrote this book to document my own best practice so that I can have something to refer to. I have a copy of the book on my desk and I refer to it all the time.

Sam Hazledine, author of “Winning the Unfair Fight”

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