SAB launches #NoExcuse campaign to raise awareness against gender based violence
South African Breweries (SAB) has launched a campaign titled #NoExuse ahead of 16 Days of Activism which begins on the 25 November.
Andrea Quaye Ab Inbev VP, Marketing for Africa Zone says the campaign is an open platform movement, inviting South African men to take a stand against violence and refrain from throwing any excuses of abuse.
Quaye says they chose to use one of their biggest selling products- Carling Black Label to convey that the alcohol they produce cannot be used as an excuse for women abuse anymore.
We believe that gender based violence is not a women's problem. Carling Black Label is about masculinity and is about instilling pride in masculinity.Andrea Quaye Ab Inbev VP, Marketing for Africa Zone
We believe if we speak to men, they will listen to us says Quaye.
Quaye says they are aware that there are men who abuse alcohol and the link between alcohol abuse and gender based violence.
We do not encourage the irresponsible consumption of alcohol.Andrea Quaye Ab Inbev VP, Marketing for Africa Zone
Quaye goes on to say there a few more campaigns SAB will be embarking to further increase the awareness not only on gender based violence but also on responsible consumption of alcohol.
For more on the #NoExuse campaign click on the audio below:
Trade Collective economist Lebogang Pheko says Ekurhuleni is a huge city that has done its best to meet many challenges.Read More
Executive director at Institute For Security Studies Dr Cilliers says there should be a clear separation between party and stateRead More
Eyewitness News reporter Veronica Makhoali says police have confirmed that they were involved in high-end jewellery robberies.Read More
The government will be introducing coding and robotics to enable children to function, find employment and create jobs.Read More
Prof Adrian Puren says we must understand that people are still getting infected and dying because of COVID-19.Read More
Outa's Stefanie Fick urges the speedy investigation of allegations against the suspended COO of the National Lotteries Commission.Read More
Dr Karin van der Merwe says people must not drop their guards and the elderly and the and vulnerable must maintain their distance.Read More
Hawks spokesperson Brigadier Hangwani Mulaudzi says they are expecting more arrests to be made as they have found information.Read More
Journalist Carlos Amato says we need to reassess the way the state has been dealing with the alcohol industry for many years.Read More
When banking was declared an essential service, for her that really cut deep, making her realise they help with the economy.Read More